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The Power of Product P...
The Power of Product Platforms
Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this ti ...more
ebook, 288 pages
Published November 1st 2011 by Free Press
(first published March 5th 1997)
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