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Creative Memories: The 10 Timeless Principles Behind the Company That Pioneered the Scrapbooking Industry
Business lessons from the leader in the multibilliondollar scrapbook industryIt's a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct selling companies in the United States. "Creative Memories"reveals the 10 guiding principles she used to create her scrapbooking empire, ...more
Hardcover, 201 pages
Published July 1st 2004 by McGraw-Hill Companies
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This book was interesting and a very easy read, however I didn't find anything truly enlightening from a management perspective. Perhaps I've helped teach too many sales courses and participated in too many management meetings. I did like how it examined both the good times and the times when the company was experiencing growing pains. It is also nice to have a transparent view into the defining operating priciples of the organization. Overall, worth the read but it probably won't spark any 'oh ...more
I have always been impressed by the quality of Creative Memories' product, but now I am even more impressed by the company itself and its founders, Cheryl Lightle and Rhonda Anderson. Cheryl and Rhonda are obviously two women of solid values, and it shows in the company they helped found. Everyone shoul read this book and learn how it's possible to be successful AND have a values-based business. (Note: Values does NOT necessaritly mean the company has to have a religious goal in mind.) If more ...more
Sep 05, 2009 Aspasia rated it it was amazing
Recommends it for: scrapbookers and anyone interested in the inner workings of a major company
This was written by the founder of Creative Memories, Cheryl Lightle. She writes about the very beginnings of the company and how Creative Memories revolutionized the modern scrapbook industry.