But Will the Planet Notice?: How Smart Economics Can Save the World
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But Will the Planet Notice?: How Smart Economics Can Save the World

4.2 of 5 stars 4.20  ·  rating details  ·  5 ratings  ·  1 review
You are one of seven billion people on Earth. Whatever you or I do personally—eat tofu in a Hummer or hamburgers in a Prius—the planet doesn’t notice. In our confrontation with climate change, species preservation, and a planet going off the cliff, it is what several billion people do that makes a difference. The solution? It isn't science, politics, or activism. It's smar...more
Paperback, 272 pages
Published September 4th 2012 by Hill and Wang
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Crabby McGrouchpants
Backwards-thinking for a backwards world: starting from the place any Serious Thinker should — one's self — Wagner proceeds from self-culpability outward, to the odiously-maligned "cap and trade" policy as a way of breaking up — after conceiving of — socialized costs, putting them in the "fair market value" playing field.

What else'll work? Read the book and see for yourself.
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Gernot Wagner is an economist at the Environmental Defense Fund. He teaches at Columbia and graduated from both Harvard and Stanford. He doesn’t eat meat, doesn’t drive, and knows full well the futility of his personal choices.
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But Will the Planet Notice?: How Smart Economics Can Save the World

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