Consumer Republic: Usi...
Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
by Bruce Philp
Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than...more
ebook, 288 pages
Published February 1st 2011 by McClelland & Stewart
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