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What the Plus! Google+ for the Rest of Us

3.7  ·  Rating Details ·  720 Ratings  ·  101 Reviews
You are ninety minutes and $2.99 away from mastering Google+. That's all it takes. But don't take Guy's word for it. Here's what three experts have to say about What the Plus! Google+ for the Rest of Us:

"We didn't expect over 100,000,000 people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderfu
Kindle Edition, 156 pages
Published March 2012
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Eustacia Tan
Jan 31, 2013 Eustacia Tan rated it it was amazing
Shelves: owned, ebook
If you can't figure out from my sidebar, I'm a huge huge fan of Google+. I don't actually have a facebook page for this blog, but I do have a Google+ page. So when I saw this free ebook from Guy Kawasaki, I jumped on it.

What The Plus is a simple introduction to Google+. It's aimed at the completely uninitiated, although I did pick up some things I didn't know, and learnt a few tips. That said, it is aimed at turning someone into a power user. Personally, I'm fine with how I am now, and I don't n
Sep 18, 2012 Betsy rated it liked it
First, this book is only available as an e-book, but don't try to read it on a Kindle or small e-reader. It is full of illustrations, screen shots, and tables, most of which are totally unreadable on a Kindle. The author is a Mac fan, so the book was probably designed for the iPad. It works reasonably well on my similar sized Android tablet, but most of the screen shots and tables are still somewhat difficult to read. There may not be anything the author could do about this problem. As a how-to, ...more
Karen deVries
Apr 18, 2012 Karen deVries rated it really liked it
I read this for my marketing work, and I enjoyed it. Kawasaki's conversational style is a pleasure to read. His experience as former Chief Evangelist at Apple and his success building his brand in social media makes his arguments all the more compelling. While I agree with him that G+ is inherently a better designed social media platform than either FB or Twitter, the problem for me has been that there aren't enough people I'm friends with on G+. However, Kawasaki makes a compelling case that G+ ...more
May 31, 2012 Joe rated it really liked it
Guy Kawasaki has credibility, so I thought it made sense to read this book. Good overview of the key features of G+ and the ways it surpasses the other soc media sites. Key message for me was that, according to the author, Facebook is for keeping up with friends and family, Twitter is for communicating instant perceptions, but G+ is for pursuing you passions with people you may not even know (yet). He also believes Google has the might to make G+ successful, even though it got a late start. It's ...more
Stacey Lawrence
Mar 24, 2012 Stacey Lawrence rated it liked it
Kawasaki's explanation of how Google+ differs from other social networks was the most powerful part of this book. Of course, that could have been summed up in a blog post, but he wouldn't have profited off the idea. It also had a lot of information about settings, specifically regarding Hangouts, that I had never known before. He also mentioned a lot of his G+ friends as examples in the book— obviously a smart move for his personal brand, but some of his friends really are interesting G+ users.
Niamh Brown
Excellent read. I've been using Google+ since it first began and love it as much as I feel Guy Kawasaki does.

If I were to write a Google+ book it would have been in a similar vein and I could only hope it would be half as good as this is.

If you are a novice or an expert at Google+ you will find this book invaluable and a breeze. I read it in under 3 days around work, it was that good.
Stan Skrabut
Oct 09, 2016 Stan Skrabut rated it it was amazing
Shelves: google
I just finished Guy Kawasaki's book,What the Plus!: Google+ for the Rest of Us*. I picked up the book because I am interested in Google+, and I recently got newly excited about using it after watching a presentationGoogle+ Quickstartwith Stephen Judd.
While I downloaded the Kindle version, the paperback version weighs in at 208 pages. In 19 chapters,Kawasaki provides a great primer on Google+. The book is a quick read but provides a wealth of information gleaned from his pers
William Arsenis
Dec 24, 2012 William Arsenis rated it it was amazing
In WHAT THE PLUS! Guy Kawasaki explains exactly how Google+ stands out among social media options. According to Guy, Twitter is for perceptions, Facebook is for people, Pinterest is for pictures, and Google+ is for passions.

Google+ is very new, however, and most people are comfortable with Facebook now, and aren't looking for anything more...or better.

Guy writes, "From my perspective, Google+ is to Facebook and Twitter what Macintosh is to Windows: Better, but fewer people use it, and the pundit
Jan 27, 2015 Iola rated it really liked it
I have a gmail address, which means I have a Google+ account, and while it’s probably the social media account I’ve put least effort in to, I have a decent number of followers (well, decent by my low standards. Others would say my paltry following doesn’t even register, and they’d be right).
Kawasaki begins by defining what he sees as the purpose of the four major social media platforms:

Twitter is for Perceptions
Facebook is for People
Pinterest is for Pictures
Google+ is for Passions

Google+ allows
Janette Fuller
May 01, 2012 Janette Fuller rated it it was amazing
Shelves: non-fiction
Google+ is still fairly new but Guy Kawasaki predicts that it will exceed Facebook and Twitter in popularity and use! The author states that his goal is to help you derive as much joy and value from Google+ as he does.

Mr. Kawasaki begins the book with an interesting comparison between Twitter, Facebook and Google+. He states that Twitter is best for real-time perspectives. Facebook is for people. It is great for keeping up with people you already know (friends, relatives and colleagues). Google+
May 18, 2013 Talha rated it did not like it  ·  review of another edition
Guy Kawasaki sure does a good job at explaining the Google plus interface and feature. And that's what it is. A well written manual. Period.

I gave this book one star because it reeks of fanboyism.

At one point, he compares Google Plus lack of popularity, with respect to Facebook and Twitter, to Macintosh niche user base, with respect to Windows. Mac was a revolutionary product. Is Google Plus in the same leagues as Mac? Do you really think so?

People usually don't find their friends and family me
Lars-Christian Elvenes
Apr 02, 2012 Lars-Christian Elvenes rated it really liked it
Added a star after having dived a bit deeper into G+ as a consequence of reading Guy Kawasaki's book, and seeing that I've picked up more from it than I initially thought.

I picked up What the Plus! on a whim. It came up while browsing Amazon, and I decided to give it a go. Also, I've heard about Guy Kawasaki many times, and figured it was a good opportunity to read one his books. Like many out there, I have a G+ profile, but haven't really gotten into using it.

I give it a 3 star rating
Kelly  Schuknecht
May 31, 2015 Kelly Schuknecht rated it it was amazing
Shelves: social-media
I read this book as I was doing research for the book I am writing on the topic of book marketing (if you are interested, I am blogging the content for that book here:

I have been on Google+ since 2011 but I hadn't really understood Google+...until now. Although I learned a lot from this book, the biggest take-away for me came down to one phrase: "Google+ = Passions." When I thought about that in reference to the comparisons Kawasaki presented (Twitter = Per
Daniel G. Taylor
Before I read this book, Google+ had me bamboozled. I'd dabbled in its waters, but couldn't understand how to make it work and how to engage with people. Kawasaki's book has those answers.

He covers the following chapters: Why I Love Google+; How to Get Started; How to Master Circles and Streams; How to Make an Enchanting Profile; How to Achieve Trustworthiness; How to Comment; How to Share Posts; How to Optimize for Social Search; How to Share Photos; How to Respond to Comments; How to Hang Out
Sue Cartwright
Jan 06, 2013 Sue Cartwright rated it really liked it
This book is well worth reading if you want to get to grips with G+ and understand how to use it effectively.

From Guy Kawasaki's perspective, 'Google+ is to Facebook and Twitter what Macintosh is to Windows'. He says its better but fewer people use it and this book is more aligned to those who might want to use it for personal and professional reasons, rather than for business per say.

I found it very useful in learning more about using search, mastering circles, commenting, sharing, blocking, us
Jamie Maltman
Apr 05, 2013 Jamie Maltman rated it really liked it
Guy does a great job with this combination How To and more importantly Why To use Google Plus effectively, respectfully and enjoyably.

Google Plus is very different from Facebook, Twitter and Pinterest, and Guy shows you how once you understand how to use it you too will find it the best medium for connecting to people that share your passions, and amazing content in those areas.

I'd recommend it to regular people looking to explore their interests, to any kind of content creators, especially in
Oct 03, 2012 Helen rated it it was amazing  ·  review of another edition
I was recommended this e-book by someone in my Twitter Personal Learning Network after I had posted that I wanted to learn more about Google+. I had been thinking of deleting my Facebook account entirely (as it annoys me) but since all my family and friends are on it, it would mean a slow and social death.

So part of my professional development is to learn more about Google+ and already I'm in some 'circles' around learning and development with other people who are leaders in the field. It's mad
Soh Kam Yung
Jan 02, 2013 Soh Kam Yung rated it liked it
Shelves: reference, technology
As a casual and somewhat 'neutral' user of Google+ / Facebook / Twitter user, it is interesting to read this book by the Mac evangelist to see what he has to say about Google+.

Most of the material is not new to me, but it is good that his starting point is how to see the various social networks and how to treat them based on your preferences. A social network that suits one person may look like a graveyard to another person.

The main emphasis of the book is how to use Google+ to gain viewers and
Dec 24, 2012 Parth rated it liked it
Shelves: tech, non-fiction
I read What the Plus after APE by Kawasaki. The book pretty much preaches why Google+ is a better social network for consuming information and interacting with niche communities over Twitter and Facebook. This mostly stems from the fact it is comprised of savvy users. In my opinion as it gains more users, this is likely to change. Twitter was the same sort of thing when it started. It was a decent read, and it is much like Kawasaki's other work. There are a few duplicated sections from What the ...more
Apr 06, 2013 Doug rated it liked it
Unfortunately I think I started this book a little late ... at about the halfway point of the book Google+ had a major upgrade and some of the information was no longer valid.

Having said that, the rest of the information covered was and is still pertinent. The reasons for setting up your site a certain way and the basic interaction suggestions still hold true. As do the majority of tips covering most aspects of navigating and utilizing the sites broad functions.

The most helpful thing for me was
Ronda Boccio
Mar 06, 2013 Ronda Boccio rated it really liked it
What the Plus gives an excellent overview of Google+ profiles. Google+ is a social platform, not quite a social network in the way Facebook and Twitter are. The engagement is a quite different. This guide helped me get a better understanding of how to make it work for me as an author-entrepreneur.

The book is not so good on understanding how to use page. Kawasaki suggests you take exactly the same measures he recommends for the G+ profile and apply to pages. It is not that simple, in my experienc
Peg Fitzpatrick
Feb 01, 2013 Peg Fitzpatrick rated it it was amazing
Being a huge Twitter fan, I was reluctant to spend much time on Google+, one thing brought me there and that was Guy Kawasaki's passion for it. In this book, you will learn all the tips and tricks to be a social media whiz in no time from the master of Google+ himself. Interspersed between Guy's practical advice for all social media, not just Google+, are the unknown secrets of Google+ circles, streams, and much more. This is truly a handbook for Google+ but offers much more than a dry list of ...more
Johnny Stork
Jun 25, 2012 Johnny Stork rated it really liked it
An absolute MUST READ for anyone interested in getting the most out of social media, particularly Google+. Guy's writing is straight to the point, no jargon and his tips are brain-dead simple to follow and sure to help you build a decent following and engaged community on Google+. His writing style is also clear and inviting with some well-placed humor to break the rhythm once in a while. Also a great opportunity to read through a well written "how-to" while simultaneously implementing many of ...more
Jose Manuel
Jan 02, 2014 Jose Manuel rated it really liked it
En un primer momento esperaba encontrarme con un libro corporativo acerca de Google Plus en el que simple y llanamente se me intentaran vender las bondades de esta red. Sin embargo, lo que he encontrado es un libro que expone como hacer un buen uso de dicha red y aprovechar las herramientas y el potencial que por sí mismo tiene Google Plus respecto a otras redes sociales, con consejos de los que se puede sacar bastante provecho. No se venden las bondades, sino que se muestran, una diferencia ...more
Ayako Ezaki
Dec 20, 2013 Ayako Ezaki rated it really liked it
This e-book is a fast, easy, and fun read. I've been using Google+, FB, Twitter, etc. for a while but haven't really felt like which social platform I want to use for what purpose. I found Guy's tips on how to approach G+ (and other social networks) helpful. I also like that he had two guest authors to add different perspectives. The only negative for me is that the book does not go into G+ page strategies (for organizations), which I had hoped to learn more. I understand that in principle the ...more
Jimmy Williams
Dec 05, 2013 Jimmy Williams rated it it was amazing

Anyone who uses Google Plus should read this book. This book has made my experience on Google Plus ten times better!

Google Plus changes damn near daily but this is still a valuable tool. While many people younger than me gravitate towards services like snapchat (which I refuse to use because I'm not into sending sext messages) and services like Facebook are unusable because I'm tired of getting request from family members who I personally don't like or old teachers who I
Maryan Pelland
Jan 21, 2013 Maryan Pelland rated it really liked it
Shelves: book-reviewed
Another social media guru writes the book on it, but this one is worth reading. If you're trying to get into Google+, a very good social media platform with less of the annoying turbo marketing crap on most of the others, this book will help you kick off your experience. Google+ is a bit complicated compared to something like Twitter, but it has robust options for users to express themselves.

If you've been using G+ for a while, this book isn't going to give you much you haven't figured out alrea
Rick Birdsong
Dec 16, 2014 Rick Birdsong rated it it was amazing
A small book and quick introduction to the whys and ways around Google+. If you have a Facebook account and want another social media outlet this may be worth considering. I have both Facebook and Google+ and enjoy them both. They are different in that Google+ does pull in,and interact with, other Google services. Various services like You Tube, Hangouts (getting quite advanced), and Mail, to name a few, that can all interact/interface with Google+. This book will explain specifically what ...more
Tiffany Kay
Feb 11, 2013 Tiffany Kay rated it it was amazing
I'm sure like many people, I set up a Google + account and did nothing with it. Intimidated by a new user interface, I kept to the familiar Facebook & Twitter. What's great about 'What the Plus' is that it takes you through all the basics and manages to be comprehensive but not overwhelming, straightforward but not patronising. There's links to useful resources - like how to personalise your Google+ URL, how to use google handouts. Couldn't really have asked for a better guide to getting ...more
Buku ini ditulis oleh Guy Kawasaki dalam rangka menyebarkan 'kabar baik' yang bernama Google+. Yah, namanya juga Google+ Evangelist. Penjelasannya cukup menarik, memang benar bahwa ada fitur-fitur Google+ yang lebih unggul dibandingkan dengan social media lainnya. Meskipun ada beberapa iklan 'nyempil' di buku ini, tapi tidak terlalu menggangu penjelasan yang disampaikannya. Saya sendiri bukan orang yang terlalu 'menggilai' social media, jadi mungkin tidak terlalu paham dengan ...more
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I was born in Honolulu, Hawaii in 1954. My family lived in a tough part of Honolulu called Kalihi Valley. We weren’t rich, but I never felt poor-because my mother and father made many sacrifices for my sister and me. My mother was a housewife, and my father was a fireman, real estate broker, state senator, and government official during his long, distinguished career.

I attended Iolani School where
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