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Managing Today's Public Library: Blueprint for Change
Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. Focus is always on the library client as the author covers subjects from the public library mission, leadership, and technology to service priorities, staff development, and evaluation. This dynamic work treats the complex nature of public library service as an opport ...more
Hardcover, 185 pages
Published March 15th 1994 by Libraries Unlimited
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