Goodreads helps you keep track of books you want to read.
Start by marking “The Art of Being Unreasonable: Lessons in Unconventional Thinking” as Want to Read:
The Art of Being Unreasonable: Lessons in Unconventional Thinking
Enlarge cover
Rate this book
Clear rating
Open Preview

The Art of Being Unreasonable: Lessons in Unconventional Thinking

3.46  ·  Rating Details ·  244 Ratings  ·  25 Reviews
Unorthodox success principles from a billionaire entrepreneur and philanthropist
Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest cont
...more
Hardcover, 256 pages
Published May 1st 2012 by Wiley (first published April 13th 2012)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Art of Being Unreasonable, please sign up.

Be the first to ask a question about The Art of Being Unreasonable

Community Reviews

(showing 1-30)
filter  |  sort: default (?)  |  Rating Details
David
Sep 07, 2015 David rated it it was amazing
Shelves: self-help, business
Before reading this book, I had never heard of Eli Broad. Now that I read the book, I wonder how I could ever have missed him! He four careers; accounting, homebuilding, retirement savings, and philanthropy. He is the first person to build two Fortune-500 companies, in completely different industries. He is now helping to reform public education, he has assembled world-class art collections and put them into publicly accessible museums, and he contributed $600 million to start a large biomedical ...more
Matt
Nov 25, 2012 Matt rated it it was amazing
Full disclosure: this book was written by Broad with my friend Swati Pandey, so I'm hardly a neutral observer.
That said, I found the book an enjoyable and well-constructed story of Broad's varied career. This type of book is not normally one I read, but Broad has done work in a lot of different areas and he and Swati do a good job of organizing what he has learned into some key life lessons.
Ted Alling
Mar 04, 2017 Ted Alling rated it it was amazing
Eli is a legend. I really connected with this story. I so enjoy hearing entrepreneurs stories
Christopher Lewis Kozoriz
"Who you spend your life with-much more so than how you choose to spend it-is the most important decision you can make. Do it right. That's the best advice I can give you." ~ Eli Broadi

Currently the 189th richest person in the world according to Forbes.

In his book he shares how he became a billionaire and the lessons of success and failure.

The title of the book, "The Art of Being Unreasonable" comes from a quote his wife gave him for his desk from Bernard Shaw, "The reasonable man adapts himsel
...more
Mishna Wolff
Jul 26, 2012 Mishna Wolff rated it really liked it
I don't usually like books like this and now with all the hullabaloo about MOCHA it seems he may be the 800 pound gorilla. I also think he made tons of really ugly houses -- but, hey, people gotta live somewhere. Everyone can't live in a built to last turn of the century home. And maybe that's why he's so obsessed with art and architecture today.

That being said, I downloaded this for my husband and wound up reading the whole thing myself. He still hasn't even read it. And he's a charming storyt
...more
Rich Baker
Aug 08, 2016 Rich Baker rated it really liked it
Overall I liked it. It's not just an educational book. It reads more to me like an autobiography with lessons peppered in. For me, that sums up most autobiographies. He's got a clear friendly writing style and isn't afraid to criticize himself or others as long as it comes with a lesson.

Basically, this guy is one of the great businessmen/philanthropers of the 20th century. He built Fortune 500 companies and ran them into major success. He also spearheaded the effort that built Disney Concert Ha
...more
Roy Klein
Oct 23, 2012 Roy Klein rated it it was ok
I got to about 50% when I realized that the book contains no more useful information. It's not a bad book, but it's a misleading one. While it is dressed as a sort of business oriented decision making adviser, it's actually a biography with sprinkles of simplistic, retrospective do's and don'ts.

If you're looking for a non-life changing, but an interesting and short-term inspirational life story, this is the exact effect I got from the book. At around 50% it stopped being inspirational and grew
...more
David DeBacco
Oct 20, 2012 David DeBacco rated it liked it
I've always admired Mr. Broad for his passion for art and his generous want to share with the community. It's always enjoyable and informative to read about the journey successful people take in life. My goal is not to be a billionaire, but I guess it doesn't suck! The book gives Broad's mantra - never give up, if it's something you believe in.
Kyle
Feb 05, 2013 Kyle rated it really liked it
Great to hear more insight from my mentor and business school founder at Michigan State Business School! Very thoughtfully laid out book with wisdoms on many areas of life and business. Quick and easy read for all ages. Amazing what success in this world can allow you to do both for the economy and as a philanthropic leader. He is a true version of a life well lived!
Gamaleldin Soliman
Apr 07, 2013 Gamaleldin Soliman rated it really liked it
"reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.
Xavier Shay
Dec 09, 2012 Xavier Shay rated it liked it
Generally inspiring but didn't take anything novel out of it.

I'm more interested in a philosophy that supports splashing $23M on a piece of contemporary art, which he doesn't dive into in any satisfactory depth.
Kevin Watt
Jun 22, 2012 Kevin Watt rated it it was ok
A very quick read on Eli Broad, a man who amassed massive amounts of money and then power. But, the book never gives up any specific detail on how he really accomplished it. The book reads more like a pat on the back for being a good business man and doing things his way.
Anandh Sundar
Sep 27, 2014 Anandh Sundar rated it really liked it
Really excellent book which also focusses on the HOW to be unreasonable-do the groundwork needed for an opinion/view before deserving to hold it. Also, the stream of fields where Eli has achieved, makes this book a unique one to read
Ahmed
Sep 20, 2016 Ahmed rated it it was amazing
The book is to the point, almost there is no Blaa Blaa statements, It is good if you looking for something like that. Not sophisticated wording

Very Practical, and inspiring. You can implement some of advice straight away. I did try that, it went so good.
Dwight Walker
Jan 21, 2016 Dwight Walker marked it as to-read
Bill Gates read this
David Woo
Jan 21, 2015 David Woo rated it did not like it
Very bad book.

Full of cliche. Advice was so general and anecdote, not to sure how you would implement. Definitely do not recommend.
Jeanne
May 09, 2016 Jeanne rated it really liked it
A fascinating story of the business career of Eli Broad, a man who has had his fingers in many pies. Well worth the read.
Anastasia
Feb 23, 2014 Anastasia rated it liked it
Shelves: english
It's a good book, but I wish he talked more about The Broad Institute, Eric Lander & the big picture of science funding.
Big O
Sep 21, 2013 Big O rated it really liked it
This guy pulls no punches. Very cool. VERY refreshing.
Christopher Rising
Jun 07, 2012 Christopher Rising rated it liked it


It was a solid book, interesting for Los Angelenos. It lacked graciousness but had some more revealing chapters at the end, I liked it.
Dustin
Oct 03, 2012 Dustin rated it liked it
Interesting combo of a memoir and sharing advice from a driven businessman's life.
Joseph
Apr 06, 2013 Joseph rated it liked it
Modesty is not at the top of this authors list. There is good advice in the first couple of chapters and he has been incredibly successful. but after chapter 4 its just bragging.
Theodore Kinni
Jan 18, 2016 Theodore Kinni rated it liked it
Shelves: owned
A billionaire philanthropist/entrepreneur's memoir organized into lesson-based chapters. Gotta be something of value from a guy who created two Fortune 500 companies, right?
Arun ks
Sep 30, 2013 Arun ks rated it it was amazing
Shelves: nonfictional
"If not lived, sure you can't say honestly I lived " - I am not the one who would disagree Eli Broad Lived.
Walterfgreen
Jun 16, 2014 Walterfgreen rated it did not like it
I disagree with much of his advice and I couldn't relate to many of the stories told.
Chad Belville
Chad Belville rated it liked it
Apr 17, 2016
Shelley Anne
Shelley Anne rated it it was ok
Jul 26, 2016
Suman Ahmed
Suman Ahmed rated it did not like it
Feb 07, 2015
Ryan Smith
Ryan Smith rated it really liked it
Apr 19, 2017
Ram
Ram rated it it was amazing
Jun 28, 2013
« previous 1 3 4 5 6 7 8 9 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Broken Genius: The Rise and Fall of William Shockley, Creator of the Electronic Age
  • A Nation of Wusses: How America's Leaders Lost the Guts to Make Us Great
  • How to Run the World: Charting a Course to the Next Renaissance
  • The Knockoff Economy: How Imitation Sparks Innovation
  • Showing Up for Life: Thoughts on the Gifts of a Lifetime
  • Creating the 20th Century: Technical Innovations of 1867-1914 and Their Lasting Impact
  • Awakening Joy: 10 Steps That Will Put You on the Road to Real Happiness
  • The Age of Austerity: How Scarcity Will Remake American Politics
  • Beyond the Crash: Overcoming the First Crisis of Globalization
  • Philanthrocapitalism: How the Rich Can Save the World
  • How to Have Kick-Ass Ideas: Get Curious, Get Adventurous, Get Creative
  • Life Is What You Make It: Find Your Own Path to Fulfillment
  • Reinventing Fire: Bold Business Solutions for the New Energy Era
  • Startup Boards: Getting the Most Out of Your Board of Directors
  • The Computer and the Brain
  • The War for Talent
  • The Grid: A Journey Through the Heart of Our Electrified World
  • Rickenbacker: An Autobiography

Share This Book