false http://photo.goodreads.com/books/1172048391m/134781.jpg 134781 4 <P>Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. <P>The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. <P>Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come. 129867 1983 Diffusion of Innovations, 5th Edition total:58|5:28|4:19|3:10|2:1|1:0| 58 248 136 7 5 0 false false Mon Jan 01 00:00:00 -0800 2001 Sun May 31 15:05:02 -0700 2009 Sun May 31 15:11:18 -0700 2009 more...]]> 4 1 false false Mon Jan 01 00:00:00 -0800 2007 Tue Oct 09 17:02:26 -0700 2007 Tue Oct 09 17:02:26 -0700 2007 more...]]> 5 0 false false Thu May 01 00:00:00 -0700 1997 Fri Feb 01 22:30:46 -0800 2008 Fri Feb 01 22:38:08 -0800 2008 5 0 false false Sat Jun 21 08:58:06 -0700 2008 Sat Jun 21 09:08:32 -0700 2008 0 0 false false Fri Sep 07 04:43:42 -0700 2007 Fri Sep 07 04:43:42 -0700 2007 0 0 false false Sun Oct 05 00:22:42 -0700 2008 Sun Oct 05 00:23:11 -0700 2008 4 0 false false Wed Jan 01 00:00:00 -0800 2003 Thu Sep 20 23:41:40 -0700 2007 Thu Sep 20 23:42:25 -0700 2007 0 0 false false Wed Nov 25 07:06:56 -0800 2009 Wed Nov 25 07:06:56 -0800 2009 0 0 false false Tue Nov 24 21:03:02 -0800 2009 Tue Nov 24 21:03:02 -0800 2009 0 0 false false Sun Nov 15 19:39:12 -0800 2009 Sun Nov 15 19:39:12 -0800 2009 0 0 false false Fri Nov 13 12:26:06 -0800 2009 Fri Nov 13 12:26:06 -0800 2009 0 0 false false Wed Nov 11 08:05:49 -0800 2009 Wed Nov 11 08:05:49 -0800 2009 0 0 false false Tue Nov 10 21:12:43 -0800 2009 Tue Nov 10 21:12:43 -0800 2009 0 0 false false Mon Nov 09 20:00:33 -0800 2009 Mon Nov 09 20:00:33 -0800 2009 0 0 false false Tue Nov 03 06:11:39 -0800 2009 Tue Nov 03 06:11:39 -0800 2009 0 0 false false Fri Oct 30 21:31:53 -0700 2009 Fri Oct 30 21:31:53 -0700 2009 0 0 false false Sun Oct 25 06:44:12 -0700 2009 Mon Nov 23 13:05:37 -0800 2009 5 0 false false Sat Oct 17 11:11:08 -0700 2009 Sat Oct 17 11:11:08 -0700 2009 0 0 false false Fri Oct 09 11:05:54 -0700 2009 Fri Oct 09 11:05:54 -0700 2009 0 0 false false Sat Oct 03 16:19:09 -0700 2009 Sat Oct 03 16:19:18 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=134781