Diffusion of Innovations
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via com...more
When a person is a critical thinker, he or she must think outside of the box and be willing to consider all factors involved and not hesitate on taking risks regardless of what they are. With that being said, all risks must be taken into consideration and those risk percentages must be weighed out before any final decision is made.
This book was one of the references used most heavily by the team to which I belonged for some years in the st...more
The book concentrates on the process of introducing a change into a culture and seeing it through to completion. It is exhaustive (and exhausting) in describing the stages of diffusing an innovation (i.e. introducing a change), the change agents who are successful, how organizations can diffuse innovations, etc. To be sure, it contains some very good inf...more
This book looks at the science of innovation. Although it's extremely technical, we think it's a great read for anyone in a leadership role.
1. Diffusion research is actually a whole research area that people study.
2. It stemmed from studying agricultural technology spread (e.g., who has the best tractors).
3. There is a whole system that shows what early adopters are compared to the tipping point. Malcolm Gladwell's books is probably much more enjoyable to learn about this point.
This book is decently o...more
High fives all round!