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Diffusion of Innovations
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via com
...morePaperback, 5th edition, 576 pages
Published
August 5th 2003
by Free Press
(first published November 1st 1982)
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This gets a high rating because it's a pretty classic book, and so far, I have yet to see the ideas covered in other books. Adoption theory is a surprisingly useful tool for understanding your customers and adoption cycles, and based on my personal experiences, I believe it is an accurate reflection of real-world phenomena. However, that said, I believe the book is long-winded, and can be frustrating because it seems to be targeted towards different audiences: a textbook for students of adoption...more
Essential reading if you want to understand how new things come into our world. It's not the majority that accepts those new things - it's a small minority of about 2 % that takes them at first. Others observe the pioneers and only if it seems that in practice the new thing has an advantage a second group of about 14 % will accept it. After them a third and fourth group. There is nearly no chance to convince people of the second or a later group, if not the whole first group is using the new thi...more
Jun 25, 2012
Sue
rated it
5 of 5 stars
Recommends it for:
scholars, college students, business executives
I actually got a lot of thought process building form this book as the author gave me insight on how to build and actually see something "beyond the circle".
When a person is a critical thinker, he or she must think outside of the box and be willing to consider all factors involved and not hesitate on taking risks regardless of what they are. With that being said, all risks must be taken into consideration and those risk percentages must be weighed out before any final decision is made.
Of cours...more
When a person is a critical thinker, he or she must think outside of the box and be willing to consider all factors involved and not hesitate on taking risks regardless of what they are. With that being said, all risks must be taken into consideration and those risk percentages must be weighed out before any final decision is made.
Of cours...more
This is an encouraging and informative book for anyone working in arenas ranging from farming to technology to social services. As the title indicates, the author does a great job of explaining the processes of evolution of new ways for people to do things. A good example here in New Mexico was the spread of laws against smoking in restaurants from a handful of places to a statewide law.
This book was one of the references used most heavily by the team to which I belonged for some years in the st...more
This book was one of the references used most heavily by the team to which I belonged for some years in the st...more
Oh my gosh, I hope I never have to see this book again. It was required reading for a doctoral course, or I would have put it away much sooner.
The book concentrates on the process of introducing a change into a culture and seeing it through to completion. It is exhaustive (and exhausting) in describing the stages of diffusing an innovation (i.e. introducing a change), the change agents who are successful, how organizations can diffuse innovations, etc. To be sure, it contains some very good inf...more
The book concentrates on the process of introducing a change into a culture and seeing it through to completion. It is exhaustive (and exhausting) in describing the stages of diffusing an innovation (i.e. introducing a change), the change agents who are successful, how organizations can diffuse innovations, etc. To be sure, it contains some very good inf...more
How do new ideas and innovations diffuse across populations? This is a very technical book about what qualities are necessary for an idea to be successfully adopted, the importance of peer networks and designing your innovation toward a segmented population.
This book looks at the science of innovation. Although it's extremely technical, we think it's a great read for anyone in a leadership role.
This book looks at the science of innovation. Although it's extremely technical, we think it's a great read for anyone in a leadership role.
A classic text on how innovations diffuse through modern (and sometimes not-so-modern) society. I found it an informative, but dense book and more gap-filling than eye-opening. I don't recommend it for light or sick-day reading. I recommend the book for anyone who may profit from technology diffusion (e.g. tech and business people) and those generally interested in sociology and technology.
Confession time. I only ended up reading about half of this book. I just couldn't go any further. Here are the things I got out of it:
1. Diffusion research is actually a whole research area that people study.
2. It stemmed from studying agricultural technology spread (e.g., who has the best tractors).
3. There is a whole system that shows what early adopters are compared to the tipping point. Malcolm Gladwell's books is probably much more enjoyable to learn about this point.
This book is decently o...more
1. Diffusion research is actually a whole research area that people study.
2. It stemmed from studying agricultural technology spread (e.g., who has the best tractors).
3. There is a whole system that shows what early adopters are compared to the tipping point. Malcolm Gladwell's books is probably much more enjoyable to learn about this point.
This book is decently o...more
In both a theoretically detailed, and eminently readable book, Rogers explains how innovations spread and adopted across diverse populations. Critical reading for anybody interested in why some technologies succeed, and others fail, and how new systems for communication, energy, etc, can be adopted.
Rogers brought together some of the best examples of innovations gone wrong. I can never forget the brilliant illustration of a near-do-well trying to get natives living in the mountains to feed their babies bottled formula. The naïveté reminds me of my first few years as a principal.
Fantastic book. If you rare trying to change the world you have to recoginse what you are up against. Read this book learn from those that have gone before you. Technology might change at a rapid pace but human nature still crawls along.
High fives all round!
High fives all round!
diffusion of innovations theory has been used in fields of ICT, in marketing and in developing behaviour change communications. This is a great and thorough overview. Many of the ideas in the field overlap with theories of social networks.
A classic, but could have been shorter. The examples are useful and very important for development and NGO workers. The book could have been about half the length and therefore twice as effective.
Scholars look at how innovations spread -- cites original work behind Tipping Point; uses numerous cases and stories. Quite a good book -- scholarly and one to keep on the shelf.
This book told many innovation stories applied in Indonesia, and it's wonderful thing to know that if this book read by people in various places in this world! Long live Indonesia! :)
Widely applicable! However, I doubt how the dynamic the bell curve can be changed by new communication technology nowadays and how the S curve will be changed accordingly.
a classic, masterful, relevant for anyone interested in the theory and study of how innovations spread (relevant to innovations of all kinds, both technology and ideas)
Great book with pratical information. I would suggest it to anyone involved in organization culture...great, great, timeless piece of research.
More accurately I gave up trying to read this book because it was too dry to hold my interest, even after skipping ahead a few chapters.
The book plagiarized most by Jeffrey Moore's famous Crossing the Chasm. "Diffusion" should be required reading for any marketing program.
Excellent resource on innovation and technology adoption and diffusion. Based on extensive research of the innovation literature.
Oct 09, 2007
Holly Bond
rated it
4 of 5 stars
Recommends it for:
HRD specialists
Shelves:
professional,
non-fiction
Textbooks suck, but not this one. The case studies in this book are so eye-opening about how change is more art than science. You can't just say, "do it because I said so" and expect it to get done. The people really need to be involved in the change and have an opportunity to be heard. This is a long book, but I promise that it is worth it.
An excellent exploration of what innovation is, and how innovations diffuse among both individuals and organizations. Offers some great frameworks for innovation discovery, communication, and decision-making.
Although rather academic and a tad dry, this is still a "must read" keystone tome for anyone interested in cultural evolution, memetics, media, advertising, social networking, politics, persuasion or social engineering.
Roger's Diffusion of Innovations is essential reading for anyone interested in organizational or social change (or technology, or public health, or ...)
READ DEC 2012
Packed with case studies and excellent examples, this is a must read for any organizational consultant or change leader.
Packed with case studies and excellent examples, this is a must read for any organizational consultant or change leader.
The holy grail for those interested in how and why technologies diffuse and are adopted, every chapter is a gem.
it's my subject bible! the dictions used are easier to be understood!
Sep 07, 2007
za
added it
Baru dipinjamkan oleh Pak Adi. Coba dibaca dulu ....
Oct 05, 2008
Mejhem
added it
this book very useful for researcher
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Mar 02, 2012 05:33pm