Despite the time and money spent on market research through focus groups and questionnaires, 60 to 80 percent of all new products and services fail...
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reviews
Jan 26, 2011
Stephanie
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May 05, 2008
Jun
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Jun 30, 2009
Joe
rated it:
Enjoyed this perspective on getting into the mind of consumers and matching your message to them.
Feb 16, 2008
Matthew
rated it: 
More application of the background and less of the psychological background would make this book worthwhile.
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