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The Mission Myth: Building Nonprofit Momentum Through Better Business

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3.73  ·  Rating Details ·  11 Ratings  ·  2 Reviews
What is the Mission Myth? Most nonprofits believe that to achieve success all they need is passion and heart. The truth? It is only when they integrate The Four Ms: Management Money Marketing Measurement that they will achieve optimal results. Here are strategies, anecdotes, and pracital tips for new levels of success - all derived from nonprofits that reached new heights. ...more
Paperback, 299 pages
Published January 1st 2012 by Business Solutions Press
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Courtney
Jul 01, 2012 Courtney rated it it was amazing
This book is aimed primarily at Executive Directors, but it included a lot of good info on applying private sector practices to nonprofits in an effort to step up our game in the sector. I really enjoyed it and got some great ideas.
Victoria Mcvicker
May 12, 2013 Victoria Mcvicker rated it liked it
Well organized, good real-life examples, easy to absorb. Some info was pretty basic but for a first-time or inexperienced ED, this would be dynamite.
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Deirdre Maloney is a bliss builder who helps people find their truth and live a happier, more successful life. She does it through her work as a published author, national speaker, and proud president of Momentum LLC.

Deirdre has used her brand of “mild audacity” to inspire positive change and blissful living around the country, presenting keynotes and workshops for organizations like the National
...more
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