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The Social Media Mind: How social media how social media is changing business, politics and science and helps create a new world order.

4.07  ·  Rating Details ·  27 Ratings  ·  15 Reviews
Social media is more than just a presence in social media networks and it’s more than just a continuation of some of our traditional 'broadcast' media forms of communication. It has become the secret sauce that's humbled global corporations, brought down oppressive governments, is unlocking secrets science has tried to unlock for almost half a century and it continues to ...more
Paperback, 252 pages
Published January 13th 2012 by New Line Publishing (first published January 8th 2012)
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Free by Chris AndersonStreetwise Relationship Marketing On The Internet by Roger C. ParkerBusiness by Basic BooksFlurfunk 3.0 - Ihr Erfolgsgeheimnis dauerhafter Kundenbindung by Oliver RatajczakSocial Media Strategy by Keith Quesenberry
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Mar 05, 2012 Alisa rated it really liked it
As a writer I am picky. I expect books to be entertaining, informative and useful and I make no exception between fiction or non-fiction. I found 'The Social Media Mind' hitting all the right notes and the only reason I am not giving it five stars here is because there were sections of it which have to do with business marketing and I am not that interested in that part of it.

The way social media is changing the online landscape is truly fascinating. I can see the challenges for businesses and
Mar 05, 2012 Anna rated it it was amazing
I read this book on the recommendation of a friend. Social media is something which few of us understand completely and I needed a guide which might help me with my own modelling career and online branding. This was more than I expected. Admittedly I thought I would be getting a quick how-to but this is not what Mr Amerland has written here.

Starting from our need to tell a story the author takes the reader through the entire concept of social media, why it is happening, how, why it acts like a
Dimitris Kouniakis
Mar 06, 2012 Dimitris Kouniakis rated it it was amazing
I run a complex business which depends upon the immediate community for its success. Yet I have seen more and more impact come from the web. My site is a case in point and its marketing online has benefited me hugely both in terms of brand awareness for my business and in terms of direct trade in getting more students to my language schools.

Social media is something which has puzzled me for some time. I have been on Facebook for well over three years now and I have been running my website since
Mar 08, 2012 Teoni rated it really liked it
I love books which draw attention to things I have not noticed. The Social Media Mind is such a book. There are sections of it which are of practical value to marketers. I skipped those because I am not selling anything. The rest I loved!
Mar 10, 2012 Neve rated it it was amazing
I am doing a course on journalism and social media. This book is brilliant! I loved the approach. I have read several more on the subject and the talkative style it so much easier for me to understand the concepts. If I do well on my course it's because of this!
David Amerland
Mar 08, 2012 David Amerland rated it it was amazing  ·  (Review from the author)
Shelves: business-books
I wrote the book so I cannot objectively review it but I could at least tell you what made me write it. Social Media is, arguably, the greatest challenge and paradigm shift we have faced in the last 100 years. As a term meaning something specific (i.e. the use of online media and social networks) it is very new but as an impetus governing the human need to communicate it is something which has been with us for a very long time.

The printing press and the spread of cheap pamphlets (the social medi
Mar 05, 2012 Dave rated it it was amazing
Social media is a mind warp. Try to think abotu it in detail and yoru head spins. The author lays things out plain and simple. He explains what it's about, why it's happening, how it can trip us up. Loved the explanation about Virgin Media and Ford, I drive a Ford, never really thought about their social media marketing but he is right, they do it right and they do it well. Loved the stuff about the narrative drive. Now I gotta figure out what story I need to tell so I can tell it. Brilliant!
Feb 29, 2012 Nicole rated it it was ok
The Social Media Mind dives into the ways that social media has influenced, impacted and changed marketing, businesses and the way we think forever.

Amerland goes into specific detail about how using Google, Twitter and Facebook has made a huge difference in the way businesses are run now. He talks about how consumers have changed over the years and want to buy from a company that has a face and a story. Companies that utilize these forms of social media marketing to the highest potential gain th
Apr 26, 2012 Jamie rated it it was amazing
I work in the corporate sector in marketing. I know first hand just how challenging social media can be. I had no idea where to begin to tackle from and one in-house session we had to date left me wanting more and with the impression that the trainers did not know what they were doing. I am glad I stumbled upon Mr Amerland's book on social media. It has been an eye-opener to say the least. For a start I know that we have been approaching it wrong in-house which is a huge improvement to say the ...more
Mar 26, 2012 Lisa rated it it was amazing
I finished Mr Amerland's book and found myself wanting to know more! Social media is a huge subject. It is changing many of the parts of the world we see around us. It has been responsible for the Arab Spring. It is changing the world of business. It makes us suddenly more powerful than we have ever been before. I went back and re-read the sections on the connected web and I felt that I really wanted to hear so much more about this but I understand that no book can cover everything completely ...more
Kevin Spear
Nov 28, 2016 Kevin Spear rated it really liked it
It's a good book highlighting the pitfalls businesses can fall into when they see social media as just another marketing channel. Social media allows immediate feedback and it doesn't take fluff lightly. David Amerland gives examples such as RIM's inattention in handling a crises, Gap's logo change backlash and a Ragu campaign that went viral for the wrong reasons. It also gives good examples such as Domino Pizza's turnaround in spite of a bad viral video from two of its employees.

The book was p
Leslie (Working for the Mandroid)
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This is not the standard review fare here at Working for the Mandroid, but when given the opportunity to read a copy of David Amerland’s The Social Media Mind, I graciously agreed to a review in return for a copy. As someone who is fascinated by the rapidly changing and always moving realm of social media, I was hoping that Amerland would be able to give me some insights and/or tips on how to better utilize social media to promote this site as well a
Magdalene Lim
Jan 01, 2014 Magdalene Lim rated it liked it
Interesting read about what social media does on a macro level and how it has been used to varying degrees of success.
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A must-read ..
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David Amerland
Apr 10, 2014 David Amerland rated it it was amazing  ·  (Review from the author)  ·  review of another edition
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Apr 28, 2015 Anna rated it it was ok
Concetti ripetuti, autore un po' presuntuoso, edizione troppo economica... Ni.
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Author / Blogger ...: RaR - Social Media Mind 3 6 Mar 10, 2012 10:21AM  

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“Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.” 14 likes
“Social media is the empowerment of the individual at the expense of the system.” 3 likes
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