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The Dream Job: Sports Publicity, Promotion and Marketing, 3rd Ed.
This book is designed for sports media and marketing courses. Features include 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event stage ...more
Paperback, 450 pages
Published June 30th 2001 by University Sports Press
(first published September 1991)
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