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Critical Studies In Media Commercialism
This book brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and t...more
Paperback, 341 pages
Published
August 10th 2000
by Oxford University Press, USA
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Interesting case studies and commentary on the relationship between entertainment, marketing, and globalization. Should be required reading for marketing and journalism students. Useful case studies on mega-corporations like Starbucks, Kentucky Fried Chicken, and major media conglomerates.
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