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The One to One Fieldbook

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3.45  ·  Rating Details ·  29 Ratings  ·  2 Reviews
A practical guide to implementing the one-to-one marketing principles that Don Peppers and Martha Rogers have made famous throughout corporate America in their bestselling books The One to One Future and Enterprise One to One.

Every day, all around the world, managers worry about the declining loyalty of their customers. Customers are being wooed ever more feverishly by com
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Paperback, 432 pages
Published January 5th 1999 by Crown Business
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JP
May 18, 2013 JP rated it liked it
The basics for getting a company further toward "treating different customers differently." Lot's of useful templates and discussion notes. Lots of great case studies, including 3 about my then current employer.
Lori Grant
An optional-read book on direct marketing for the knowledge worker, manager, executive, or entrepreneur.
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Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy.

Don’s vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by international
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