Design de Identidade da Marca
Praise for previous editions of Designing Brand Identity:
"An inspiring and powerful toolkit."
"Alina Wheeler provides a practical structure for the brand building process."
—Al Ries, coauthor, Positioning
"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies."
—Marty Neumeier, author, The Brand...more
Trouble is, she is just that: a brand consultant/speaker, not a writer. That may sound harsh, but one read through her book will justify my position. Designing Brand Identity is not written in the typical, straight-forward prose fashion one might expect. Rather, each two-page spread cons ...more
Unify. Simplify. Amplify.
It is never too late to be what you could have been. George Eliot
Brands have three primary functions:
1. Navigation: Brands help consumers choose from a bewildering array of choices.
2. Reassurance: Brands communicate the intrinsic quality of the product or service.
3. Engagement: Brands use distinctiv ...more
The layout of this book is terrible. There is very little content on the pages. Most of the book is unne ...more
Want to create a brand? Start by asking these questions:
Who are you?
Who needs to know?
Why should they care?
How will they find out?
The major function of brand are:
1. Navigation: Brand helps customers choose from extravagant amount of options
2.Reassurance: Brand commu ...more
In short, it's an excellent reference to add to your design collection and come back to whenever you need a refresher on brand pr ...more
( + ) Overall page layouts of the book are extremely readable despite the topic, and visually pleasing to flip through.
( + ) Despite the niche corporate jargon of the topic, it conveys big ideas succinctly, and breaks them down into digestible chunks. Smaller topics are explained concisely but thoroughly, usually accompanied ...more
As a reference book this has everything you need in order to create some strong branding. It has some well detailed points, a nice process to follow and some great examples of people who have done it before. It is best used however, in conjunction ...more
A great amount of thought and preparation has gone into this guide. It details the steps necessary to craft a strong brand identity and gives a wealth of insight from industry experts. I loved the expert quotes! Designing Brand Identity talks a bit about the various forms a brand can ta ...more
El libro es una guía bastante clara de todos los elementos que hay que tomar en cuenta, cada detalle que hace que la marca se sienta (cómo se ve, cómo huele, cómo se escucha; pero más importante qué inspira). Hay muchas listas y algunos casos de ejemplo, que no te hacen experto en el tema. El titulo dice "Guía Esencial" y eso es. Pero como tal, me pareció excelente.
الكتاب شامل وموسوعي، وفيه معلومات كثيرة جداً، لكن تنسيق المعلومات سيء جداً، الكثير من القوائم المملة التي لا تُقرأ بالعادة! ونصوص مجتزئة واقتباسات في كل صفحة .. تُشتت القارئ عن الفكرة الرئيسية ..
This book is extremely thorough. There was too much corporate-speak for my design style, and a lot of seemingly random diagrams, but I can see how those might benefit certain readers. At first I was a bit put off by the way it is designed; it seemed scattered. But as I read further into the book, I realized the layout was actually helping my mind stay sharp while it digested such a large and varied amount of information.
Great examples and case studies. Overall, a solid resource.
One for your Bookshelf.
Although the book itself is big, the read is short and fun. (There's lots of pictures)
This book could even double as a coffee table book as it is full of color and wonderful pictures!