Design by Nature: Using Universal Forms and Principles in Design
Enlarge cover
Rate this book
Clear rating
read excerpt* *Different edition

Design by Nature: Using Universal Forms and Principles in Design

by
4.17 of 5 stars 4.17  ·  rating details  ·  47 ratings  ·  3 reviews
In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature’s ingenuity and use it to create beautiful and compelling designed communications.

Written for designers and creative thinkers of all types, this book will guide yo...more
ebook, 312 pages
Published October 6th 2011 by Pearson Education (first published September 22nd 2011)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Design by Nature, please sign up.

Be the first to ask a question about Design by Nature

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 336)
filter  |  sort: default (?)  |  rating details
Cristina
This is a great resource for burgeoning and experienced designers who like to dig deeper. Inspirational, thought-provoking, good stuff.

See my review with Local iQ magazine:
http://www.local-iq.com/index.php?opt...

Excerpt from review: "Maggie Macnab thinks we are all designers deep down if we just open our eyes and hearts to the best teacher possible: nature. She believes this so passionately that she’s written a book to encourage the masses to tap into their creative side and make the world a mor...more
irfan darian
A definite reading material for students of design, this book has managed to weave interesting ideas originating from nature, and its impact in man-made designs. Readers would be elucidated with big but basic ideas behind everyday patterns around us, the obvious, and the ones that requires a certain degree of observation. From the relationship of 5 and 6-petaled flowering plants, to the application of various dimensions of symmetry, to the common concept of the Golden Ratio; the use of case stud...more
Oleksandra
great book with deep analysis of design's "whys"
Lewis
Lewis marked it as to-read
Sep 17, 2014
Danijel
Danijel is currently reading it
Aug 27, 2014
Thomas Plummer
Thomas Plummer marked it as to-read
Aug 26, 2014
Phoebebb
Phoebebb marked it as to-read
Aug 23, 2014
Helen
Helen marked it as to-read
Aug 22, 2014
Dhiraj Kumar
Dhiraj Kumar marked it as to-read
Aug 16, 2014
Tammy Tan
Tammy Tan marked it as to-read
Aug 06, 2014
Rucha
Rucha marked it as to-read
Jul 28, 2014
Bre
Bre marked it as to-read
Jul 16, 2014
Antoine Vidal
Antoine Vidal marked it as to-read
Jul 09, 2014
StrudelNZ
StrudelNZ marked it as to-read
Jul 03, 2014
Angela
Angela marked it as to-read
Jun 29, 2014
Craig Swanson
Craig Swanson marked it as to-read
Jun 25, 2014
Ahmed
Ahmed marked it as to-read
Jun 24, 2014
Daniel
Daniel marked it as to-read
Jun 17, 2014
Ben
Ben added it
Jun 16, 2014
Chris
Chris marked it as to-read
Jun 10, 2014
Pavel Korotkikh
Pavel Korotkikh marked it as to-read
Jun 07, 2014
Adem
Adem added it
Jun 02, 2014
Anqi
Anqi marked it as to-read
May 23, 2014
Rebecka Nyqvist
Rebecka Nyqvist marked it as to-read
May 15, 2014
K
K marked it as to-read
May 17, 2014
Tim
Tim is currently reading it
Sep 09, 2014
Eduardfp
Eduardfp marked it as to-read
Apr 20, 2014
Maria
Maria marked it as to-read
Apr 09, 2014
« previous 1 3 4 5 6 7 8 9 10 11 12 next »
There are no discussion topics on this book yet. Be the first to start one »
666061
Maggie Macnab is an identity designer, strategic visual communicator and design theory educator. Her work has been recognized with publication and awards in the national and international design industry for over 30 years. She teaches design theory (symbolism as visual literacy and nature based principles used in communication design) at the University of New Mexico, Santa Fe University of Art and...more
More about Maggie Macnab...
Decoding Design: Understanding and Using Symbols in Visual Communication Designing Effective Logos: Learn by Video

Share This Book

“Design is a fundamental human activity, relevant and useful to everyone. Anything humans create—be it product, communication or system—is a result of the process of making inspiration real. I believe in doing what works as circumstances change: quirky or unusual solutions are often good ones. Nature bends and so should we as appropriate. Nature is always right outside our door as a reference and touch point. We should use it far more than we do.” 7 likes
More quotes…