Design by Nature: Using Universal Forms and Principles in Design
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Design by Nature: Using Universal Forms and Principles in Design

4.17 of 5 stars 4.17  ·  rating details  ·  47 ratings  ·  3 reviews
In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature’s ingenuity and use it to create beautiful and compelling designed communications.

Written for designers and creative thinkers of all types, this book will guide yo...more
ebook, 312 pages
Published October 6th 2011 by Pearson Education (first published September 22nd 2011)
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This is a great resource for burgeoning and experienced designers who like to dig deeper. Inspirational, thought-provoking, good stuff.

See my review with Local iQ magazine:

Excerpt from review: "Maggie Macnab thinks we are all designers deep down if we just open our eyes and hearts to the best teacher possible: nature. She believes this so passionately that she’s written a book to encourage the masses to tap into their creative side and make the world a mor...more
irfan darian
A definite reading material for students of design, this book has managed to weave interesting ideas originating from nature, and its impact in man-made designs. Readers would be elucidated with big but basic ideas behind everyday patterns around us, the obvious, and the ones that requires a certain degree of observation. From the relationship of 5 and 6-petaled flowering plants, to the application of various dimensions of symmetry, to the common concept of the Golden Ratio; the use of case stud...more
great book with deep analysis of design's "whys"
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Maggie Macnab is an identity designer, strategic visual communicator and design theory educator. Her work has been recognized with publication and awards in the national and international design industry for over 30 years. She teaches design theory (symbolism as visual literacy and nature based principles used in communication design) at the University of New Mexico, Santa Fe University of Art and...more
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“Design is a fundamental human activity, relevant and useful to everyone. Anything humans create—be it product, communication or system—is a result of the process of making inspiration real. I believe in doing what works as circumstances change: quirky or unusual solutions are often good ones. Nature bends and so should we as appropriate. Nature is always right outside our door as a reference and touch point. We should use it far more than we do.” 7 likes
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