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The World Clicks

by K.M. Breakey (Goodreads Author)

4.27 of 5 stars 4.27 · rating details · 11 ratings · 11 reviews

A powerful idea has descended on Lane Craig, a 30-year-old corporate gunslinger who dreams of greatness. Simple beyond belief, powerful beyond measure, the idea is persistent. Lane knows that if managed properly, a new electronic organism will emerge and transform the Internet and his life forever.

A geeky wizard of Web programming, Lane can't do it alone. Fortunately, suit...more

Kindle Edition, v1.2, 309 pages

Published March 26th 2012 by K.M. Breakey

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Sep 15, 2012 Kate's Reads rated it 4 of 5 stars

"The World Clicks", by K.M. Breaky, is a novel about the power of the internet and game changing ideas. Lane Craig is a 30 year-old software engineer living and playing in Vancouver. He lives a fast paced lifestyle and parties with a circle of suave, brilliant and like-minded 30 year-olds.

He has an idea for the next breakout internet phenomenon. He enlists his circle of friends to help him bring it to fruition. There's Johhny the social butterfly who can charm anyone. Thomas is brilliant with hi...more

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Jun 30, 2012 Diana rated it 5 of 5 stars

Thirty-year old Lane Craig is a software developer. Being as smart as he is, he realizes there’s so much more out there for him to still accomplish in his life and he hopes to one day stop the nine-to-five grind from the company he presently works for. He feels this way even more so when he thinks up an amazing idea for a website that’ll be so powerfully charged it’ll change how people look at the Internet forever.

When he approaches his two close friends, Johnny and Thomas, he explains what he h...more Thirty-year old Lane Craig is a software developer. Being as smart as he is, he realizes there’s so much more out there for him to still accomplish in his life and he hopes to one day stop the nine-to-five grind from the company he presently works for. He feels this way even more so when he thinks up an amazing idea for a website that’ll be so powerfully charged it’ll change how people look at the Internet forever.

When he approaches his two close friends, Johnny and Thomas, he explains what he has in mind. You see, his idea is to develop a website called TheWorldClicks.com which will be the Flagship site that will host varying affiliate sites off of it. Eventually, you’ll go to the main website and there you’ll find a button that all you have to do is click. As each click registers from around the world, a chain of events will start affecting the affiliate sites as well. For each click from a person, revenue will generate for Lane, his friends and anyone who has purchased one or more of the affiliate sites.

Although his concept is only in the beginning stages, his friends love the idea, so much so, they jump on board with him. After months of hard work on the main and affiliate sites, when the sites are finally unveiled, the guys can only hope that their ideas and effort have all paid off enough to become a global phenomenon.

The question remains does TheWorldClicks.com and its affiliates become the global successes that Lane has envisioned and hoped they would become?

I absolutely loved this storyline! The creative idea Mr. Breakey came up with was pure genius. Even though the background theory of only having to click a button on a website was a simple idea, the follow through concept that each click counted toward revenue earned was fantastic. I became so engrossed in this storyline from the very beginning and I came to realize that I was just as excited for this to work out as if it were a real project a team of software developers produced for the world. The characters were well-rounded individuals with all humanistic qualities about them. Everyone could relate to them on some level and it was so enjoyable going on the roller coaster ride alongside them as they experienced their ups and downs during the planning and execution of this massive project. One thing I want to highlight was how much I enjoyed Mr. Breakey’s voice throughout his story. As he loosely classifies this to be a “Dude Lit” book, I must commend him for writing it the way he did because it gave it a new flair in reading a male author’s writing. This novel will definitely stand out from the rest for its creative storyline and fresh voice. As an end note, the author has gone out of his way to even create a Glossary of Terms and Acronyms used throughout the book, along with a Cast of Characters List which can all be found at his companion website: www.TheWorldClicks.com. I highly recommend this book and I eagerly look forward to reading more from this very talented author!

Diana Coyle
Night Owl Reviews, Book Reviewer (less)

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May 24, 2012 Susan Ashcraft rated it 4 of 5 stars

Shelves: contemporary, fiction, humor, novel

Lane Craig, software developer for a corporation, works Monday to Friday and has done for 8 years. After 8 years on the job, he no longer receives satisfaction from it. He has an idea, one he believes will be the newest, best thing since Facebook. He'll need some help from his friends to make this work.

Johnny Murphy, perennial wingman and Lane's best friend since grade 8, can sell anyone anything at anytime. He's in banking but has no real love for it. Lane needs Johnny's ability to sell anyone...more Lane Craig, software developer for a corporation, works Monday to Friday and has done for 8 years. After 8 years on the job, he no longer receives satisfaction from it. He has an idea, one he believes will be the newest, best thing since Facebook. He'll need some help from his friends to make this work.

Johnny Murphy, perennial wingman and Lane's best friend since grade 8, can sell anyone anything at anytime. He's in banking but has no real love for it. Lane needs Johnny's ability to sell anyone anything if he hopes to get his project off the ground.

Thomas Carter, a perpetual fixture in the trio, he is by far the smartest. He is awkward and tends toward the effeminate. No one knows for sure what his true sexual orientation is but they will find out eventually and in a way that no one had dreamed of.

Lane's idea is to get everyone to press 'The Button' on a web page. The button will be the only thing on the page. They will need to register the site and get others to register sites that link with theirs. The money will be in the advertising that will be on their site, the uniqueness of their site and the money received from other sites that they get a cut of the money for. In theory, they have a blockbuster moneymaker idea, but until it can be launched, which will take quite a bit of work to do it the right way, Lane needs to keep it quiet. He will need the help of his two friends and talks with them.

The 3 come together to make Lane's idea, The World Clicks, into a reality. They all believe in Lane's idea but someone has a big mouth and now there is another 'partner'. Granted the new person is a PR wiz and the group could use that to their advantage, but Lane worries that his idea will get out.

With one of the guys already opening his mouth about the idea, Lane worries that someone will take his idea and run with it before he gets a chance to start. Can he really trust his friends? Lane knows that Johnny's always had a big mouth, will he really be able to keep it closed?

With a cheap knockoff internet company stealing some of their thunder, blackmail by video recorder, a stranger named T. William, and the death of one of the players, this novel will keep you reading.

Touches of humor, a love of hockey (they're all diehard Canuckleheads even though Luongo is there best player and he's not doing that great), a well plotted storyline that takes you through the inception of Lane's idea, straight through to the launch and then the immediate aftermath and great characters who are very real, this is a very enjoyable book.
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May 22, 2012 Laura Thomas rated it 5 of 5 stars

I wish I had thought of this idea. Pure genius!
Lane, a computer software developer, comes up with an idea that is one of the biggest things to ever hit the internet. Along with some friends of his, he sets off to launch the most amazing program. As his "baby" grows as fast as greased lightening, he also is romancing Cat, a woman that I found to be witty, smart and fun.
K. M. Breakey's story makes me wonder. Could it be made to work in real life? Shouldn't someone be doing it? The concept makes m...more

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May 16, 2012 BellaReadz rated it 5 of 5 stars

Shelves: loved, drama, kindle-reads

Go away. Nothing to see here. Carry on!!!

I feel like Smeegol in the Lord of the Rings who is obsessed with the ‘One Ring’ and doesn’t want anyone else to have it. That’s how I feel about this book…It’s My Precious….
Okay, nerd-girl moment over…
Seriously, this book was beyond amazing. I loved everything about it. I loved the characters, the writing, the dialogue, the short chapters, the way everything just fell into perfect place at the perfect time and kept building and building at a perfect r...more

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Apr 06, 2012 Frederick Brooke rated it 4 of 5 stars

Lane Craig is a Vancouver programmer with good friends and a great idea. A once-in-a-lifetime idea. A business idea that will change the world and make him and all his friends rich--at least he hopes so.

The story of these friends and their attempt to set the world on fire riveted my attention. The writing is superb, full of short, crisp sentences and raw, fraternity house wit. The characters are super smart, a little jaded, and self destructive in their appetites, but I liked them a lot because...more

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Jun 13, 2012 Charlene rated it 4 of 5 stars

Shelves: ebook, review-request

I think it's important to mention the simple idea central to this book. A website where you just click a button. However times you want, endlessly in fact, with the only goal being monitoring growth. Seeing how far that number can increase. Add to that - topics, ideas, people, countries, sports that you can click to support and increase their numbers. Like fanlistings (is that still popular?) but without the people's names, just the numbers. Really simple, and really intriguing; the novel shapes...more I think it's important to mention the simple idea central to this book. A website where you just click a button. However times you want, endlessly in fact, with the only goal being monitoring growth. Seeing how far that number can increase. Add to that - topics, ideas, people, countries, sports that you can click to support and increase their numbers. Like fanlistings (is that still popular?) but without the people's names, just the numbers. Really simple, and really intriguing; the novel shapes the idea and fictionally portrays it in the real world. The author (definitely a techie) goes into some detail about how one could build a project like this: all the steps, the concerns, potential revenue, and potential growth. The technical jargon and the mathematical implications of such a growth model can be a little overwhelming at times to the uninitiated, but my mind could just glaze over those details and focus on the fact that this is a really cool scenario and interesting to see it being built from the ground up.

This idea then, is set in the lives of the three principle characters who are responsible for setting this website in motion. Lane, the creator and narrator of the book, Johnny, the charismatic social connector, and Thomas, boy genius who improves on the idea. The novel is rife with guy humor - that racy, insulting, and deprecating talk that guys indulge in when they are watching sports (in this case it's hockey) and drinking beers, which provides much needed levity to a novel that is pretty straightforward, no-nonsense tech talk. There is a sort of romance built-in with Lane and Cat, but it didn't really add to the story; it felt more obligatory to add emotional interest. And the hint of internet espionage is welcome, but it is over pretty quickly, and not a major enough part of the story to stand out. The three central characters thankfully are interesting and nuanced enough to engage the reader, and the side story about Thomas was a nice touch at a time when intolerance is still too prevalent. This novel is best for people interested in the creation of new internet ventures, and finding out more about the kind of people behind them.(less)

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May 06, 2012 Claire rated it 5 of 5 stars

Shelves: 5-star

Holy crap this book was freakin awesome! Forget about the fact the writing is amazing…it’s the idea behind this plot that is hands down the most brilliant I’ve seen anywhere. I have to wonder why the author is writing a book about it (albeit an AWESOME book), and not busy patenting and designing his own website so he can become the Next Mark Zuckerberg or Steve Jobs! I’m no great visionary, but even I can recognize a genius idea when I see one.

But aside from even that, from start to finish I w...more

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May 10, 2012 Karen *ReaderGirl* rated it 5 of 5 stars

Shelves: kindle-reads, loved-it

INSANELY AWESOME!
WOW!! Often times the most brilliant ideas are the simplest ones, as KM Breakey demonstrates in his novel “The World Clicks”, about a thirty-something computer programmer named Lane who develops an idea into what will quickly become the biggest thing the internet (and therefore the world) has ever seen. And truly, the brilliance does lie in its simplicity, as all great ideas do. Aside from the book’s genius plot, the writing style of Breakey was enjoyable, with clear, witty, sna...more

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Jun 23, 2012 Unbound Underground rated it 4 of 5 stars

Shelves: fiction, adult

4 stars out of 5: “The World Clicks” is an interesting read for technologically inclined audiences, and features a very entertaining narrator and an equally humorous supporting cast. Aside from a few missing words, the writing is solid and well put together. The lack of overt and overarching conflict is a little disappointing, and may leave readers with less affection for the novel than they might have had otherwise. But it’s a fun book and an interesting narrative of the life of an internet sta...more

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Jun 27, 2012 Jeremy Poole rated it 2 of 5 stars

The writing was good and the website idea great, but, the story itself was very shallow as were the characters.
The novel was full of descriptive pages that left me cold.
K.M. thanks for the book I learnt a lot obout this world, but not enough to make me like the book.

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Jun 04, 2013 David marked it as to-read

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Shelves: pick4me-potentials

Jun 01, 2012 Kelan O'Connell marked it as to-read

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Mar 29, 2012 Kim (Wistfulskimmies Book Reviews) marked it as independent-reviews

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About K.M. Breakey

K.M. Breakey was born in Toronto and educated at Simon Fraser University in Vancouver, British Columbia. He's an IT professional, writer and dreamer. He is the author of Creator Class and The World Clicks. To learn more, visit kmbreakey.com.

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