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The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace

3.76  ·  Rating Details ·  37 Ratings  ·  6 Reviews
THE BEST MARKETING BOOK OF THE YEAR

Winner of the American Marketing Association’s Berry-AMA prize

In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush brought wealth to some, but most left empty-handed.

Today, marketing consultants Ed Keller a
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ebook, 304 pages
Published May 22nd 2012 by Free Press
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Brendan Steinhauser
The concept of the book intrigued me, but the authors didn't really make their case very well. I think they are correct about the notion of face to face marketing, but this was just not the best book I've read about the concept. I think The Tipping Point by Malcolm Gladwell makes these points MUCH better.
Devon Johnson
Jan 24, 2013 Devon Johnson rated it really liked it  ·  review of another edition
The Face-to-Face Book answers a lot of questions regarding how people communicate today with technology etc. It tells you how to influence offline conversations with tools we already have. I enjoyed how the book included many case studies so we had evidence to back up what they were saying. I also enjoyed the leadership quotes from Ken Mehlman, and the references to other great leaders.
Rolando
Nov 11, 2013 Rolando rated it it was amazing  ·  review of another edition
Wonderful reading for every digital marketer and traditional marketer, too. Even advertisers need to read this book to understand how to build proper buzz and don't waste advertising budget.
Really clever cases and deep reading.
Bridget Granger
Jul 04, 2012 Bridget Granger rated it really liked it  ·  review of another edition
Interesting read given all of the hub-bub about social media. Face to face marketing is still effective. Good case studies!
Charmaine
It was like reading a long thesis - and they made their point towards the end of the book.
Tamara
I didn't finish it as it was due back and I really wasn't 'into' it. I didn't get past the beginning where they are explaining their credibility. Perhaps I'll pick it up in the future.
Anna
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Dec 24, 2014
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