Dynamic Models of Advertising Competition

by Gary M. Erickson

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The dynamic modeling and analysis of advertising competition continues to be a topic of importance to scholars and practitioners. The second edition of Dynamic Models Of Advertising Competition reviews empirical and analytical research on the topic and extends the research through analytical and numerical investigation. Three types of model frameworks - Lanchester, Vidale-...more

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Published by Springer (first published August 31st 1991)

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Other Editions (1)

Books by Gary M. Erickson

Dynamic Models of Advertising Competition: Open- And Closed-Loop Extensions

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