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  <title><![CDATA[Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time]]></title>
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    <body><![CDATA[An interesting read... but there are two big issues with the work. 1. Hindsight is 20/20. 2. Some of these &quot;mistakes&quot; were simply ideas that failed due to unforeseeable circumstances and nothing more. I really don't feel like the company should be called out on those fronts.]]></body>
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