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The Principles of Islamic Marketing
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The Principles of Islamic Marketing

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This work advances Islamic marketing as a new discipline. The book addresses the challenges facing marketers involved in business activities with and within Islamic communities as well as the needs of academic institutions keen on tapping the massive Islamic markets.
Hardcover, 204 pages
Published September 26th 2011 by Gower Publishing Company (first published June 1st 2011)
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