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ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape
by Andy Hines
ConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc. This New Dimensions model thus provides a framework for understanding how consumers a ...more
Hardcover, 304 pages
Published November 25th 2011 by No Limit Publishing
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