2nd out of 40 books — 5 voters
The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture
From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products....more
Hardcover, 368 pages
Published June 13th 2012 by University of Chicago Press
(first published June 1st 2012)
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