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The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture
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The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture

3.14  ·  Rating Details  ·  14 Ratings  ·  1 Review
From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. ...more
Hardcover, 368 pages
Published June 13th 2012 by University of Chicago Press (first published June 1st 2012)
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Brad
Mar 01, 2013 Brad rated it liked it
I was expecting something a little bit more theoretical, but overall this is a great history of the confluence of music and advertising.
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