Adaptability: The Art of Winning in an Age of Uncertainty
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Adaptability: The Art of Winning in an Age of Uncertainty

3.52 of 5 stars 3.52  ·  rating details  ·  25 ratings  ·  6 reviews

This revolutionary new book harnesses the essence of human survival –the ability to adapt –to help people succeed in business and all other aspects of life.

Through natural selection, humans have adapted unconsciously to their environment. Strategy and innovation expert, Max McKeown, draws on millions of years of evolution to create a practical and strategic set of rules wh...more
Paperback, 228 pages
Published May 15th 2012 by Kogan Page (first published April 3rd 2012)
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Rakhi Rajani
Very well written, easy to digest, great examples of human and animal adaptability that can be applied to business
Soundview Executive Book Summaries
Adaptability: The Art of Winning In An Age of Uncertainty by Max McKeown was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2012.


The survival of an executive depends now, more than ever, on his or her ability to adapt to the constantly changing conditions of business. In his new book Adapatability: The Art of Winning in an Age of Uncertainty, author and consultant Max McKeown argues that the focus on adaptability has shifted from a “copin...more
Max Mckeown
This is a review from Publishers Weekly:

"The first rule of winning," McKeown writes, "is that there is no one way to win--" success requires adaptation. It sounds simple, and McKeown (The Truth About Innovation), a consultant whose clients include Microsoft and Sony, deftly makes it so, expounding on relevant examples in confident, straightforward prose.

Case studies range from a fascinating investigation of ants, who "create complex societies with simple...more
Goodread's first-read giveaway.

Rating: 1/5

A quick read, standard content about adapting to situations, changing mindsets, breaking rules etc., accompanied by various anecdotes picked up from different places, different fields. Okay yet incoherent and not interesting enough, in short. IMHO, the author could have done way better. For instance, each chapter could have a flow of ideas that adds on to each other, with the anecdotal examples serve as milestones, both for explanation and summary. That,...more
Donna Parker
Won this from the Goodreads First Reads Program and while it had some interesting points and information, it was a slow read. I'm unsure how one could give this amount of information without being overwhelming, yet I wished half way through that I was done. Non-fiction is a difficult genre as one is usually limited to reality on some level, but perhaps the message of adaptability would have been heightened if it had been more succinct and efficient.
Jacki Gass
Good book! Great information! Adaptability really is a huge factor in success. Everything is always changing and people, systems, ideas, and things have to adapt to move forward. Lots of examples and stories to bring home the points. I will definitely use the information and strategies in my business as well as in my personal life. It's a book I will share with my friends, family, and other entrepreneurs I know!
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“All failure is failure to adapt, all success is successful adaptation.” 8 likes
“Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.” 8 likes
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