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Preview — Secrets of Success in Brand Licensing by Andrew Levy
Secrets of Success in Brand Licensing
Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand ow ...more
Paperback, 206 pages
Published October 10th 2011 by MX Publishing
(first published October 1st 2011)
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