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Luxury Strategy in Action
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
Hardcover, 224 pages
Published December 15th 2011 by Palgrave Macmillan
(first published January 1st 2011)
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