Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

4.0 of 5 stars 4.00  ·  rating details  ·  2 ratings  ·  1 review
In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't buy—their products and services. Only by understanding the "whys" can companies grow their business and develop loyal customers. In Empathetic Marketing, Dr. Mark Ingwer presents a groundbreaking approach to understanding co...more
Hardcover, 252 pages
Published May 15th 2012 by Palgrave Macmillan (first published April 24th 2012)
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Fred Zimny
I’m a regular reader of marketing books.

For the sake of my professional and personal development; and because books – in any form – are fun reading. Having spent some effort into service design, i was looking for ways to better understand what drives empathy, a primary building stone in service design. And how to enhance a successful application.

Over the last decades, many great theories about how to empathize have become available. The finest example for me is David Rock’s Your brain at work wh...more
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