Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Enlarge cover
Rate this book
Clear rating

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

4.0 of 5 stars 4.00  ·  rating details  ·  2 ratings  ·  1 review
In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't buy—their products and services. Only by understanding the "whys" can companies grow their business and develop loyal customers. In Empathetic Marketing, Dr. Mark Ingwer presents a groundbreaking approach to understanding co...more
Hardcover, 252 pages
Published May 15th 2012 by Palgrave Macmillan (first published April 24th 2012)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.
This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-10 of 10)
filter  |  sort: default (?)  |  rating details
Fred Zimny
I’m a regular reader of marketing books.

For the sake of my professional and personal development; and because books – in any form – are fun reading. Having spent some effort into service design, i was looking for ways to better understand what drives empathy, a primary building stone in service design. And how to enhance a successful application.

Over the last decades, many great theories about how to empathize have become available. The finest example for me is David Rock’s Your brain at work wh...more
Sarah
Sarah marked it as to-read
Feb 06, 2014
Amy
Amy marked it as to-read
Jan 23, 2014
Steve
Steve marked it as to-read
Jan 04, 2014
Karl Burrow
Karl Burrow marked it as to-read
Nov 07, 2013
Tanzi Merritt
Tanzi Merritt is currently reading it
Oct 03, 2013
Farid Massis
Farid Massis marked it as to-read
Feb 28, 2013
Vanessa
Vanessa marked it as to-read
Feb 06, 2013
Alexandra
Alexandra marked it as to-read
Apr 15, 2012
There are no discussion topics on this book yet. Be the first to start one »

Share This Book