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View From The Cheap Seats: A broader look at advertising, marketing, branding, global politics, office politics, sexual politics, and getting drunk during a job interview

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4.67  ·  Rating Details  ·  9 Ratings  ·  3 Reviews
What happens when your client has been investigated on Dateline NBC for running "Bait & Switch" ads-and you're asked to write the next ad?
Should you attempt to go drink-for-drink with a 275 lb. prospective boss right after your job interview?
Why is so much advertising condescending and ineffective, but more pervasive than ever?
In this selection of columns that or
...more
Paperback, 260 pages
Published November 9th 2011
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Bill Pilon
Dec 27, 2015 Bill Pilon rated it it was amazing  ·  review of another edition
A great inside view of advertising

I found the book to be an extremely engaging and thoughtful look at the nuts and bolts of the advertising business. If I knew a young person considering a career in advertising, I would buy them a copy.
Dan Goldgeier
Jan 02, 2012 Dan Goldgeier rated it it was amazing  ·  (Review from the author)
Well OK, I'm the author of this book. And I'd love for more people to read it to get a good taste of advertising agency life beyond what you'll see on "Mad Men."

It's currently available via Amazon in both paperback and Kindle form.
Martin
Sep 05, 2012 Martin rated it liked it
finished 08/10/12

please see my review at: http://theagencyreview.wordpress.com/...
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Dan Goldgeier
Nov 13, 2014 Dan Goldgeier rated it it was amazing  ·  (Review from the author)  ·  review of another edition
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Once called “a philosopher king on all manners ad-related,” Dan Goldgeier is a Seattle-based advertising copywriter with experience at small and large ad agencies throughout America.

A graduate of the University of Georgia and The Creative Circus, Dan is also an instructor at Seattle’s School of Visual Concepts, a regular columnist on TalentZoo.com, and a contributing writer to AdPulp.com, one of
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