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The Marketing Plan Handbook
Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies bringing new products to ...more
Paperback, 156 pages
Published September 1st 2011 by Cerebellum Press
(first published October 30th 2009)
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