Consumption Economics: The New Rules of Tech
If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “...more
Hardcover, 232 pages
Published November 1st 2011 by Point B Inc
(first published October 27th 2011)
To see what your friends thought of this book, please sign up.
(showing 1-30 of 131)
Informative and intriguing perspective on the the impact of consumerization to the world of enterprise software sales and purchasing. Provided a new perspective; risks shift to the vendor, adoption and ROI are better measures for the customers for valuing software purchases. increased revenue requires an increased volume of micro-transactions .
Good book to describe the mind shift involved with the cloud and the resulting economics. Very relevant for high tech industry today and I believe it highlighted a number of challenges to the traditional software companies (including the one I work for). I found the first half the most interesting and relevant but felt it dragged for a bit while describing the change required for Service organizations. Still a very good read for those in the industry.
The book discusses the shift away from up front up-front to consumption based billing. Worth reading - it covers the changes occurring in how companies buy technology and services and how this will impact technology companies selling processes.