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Yes!: 50 secrets from the science of persuasion
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Yes!: 50 secrets from the science of persuasion

3.82 of 5 stars 3.82  ·  rating details  ·  109 ratings  ·  9 reviews
Male promene mogu mnogo da ojačaju/povećaju vašu moć ubeđivanja! Kako da postanete znatno efikasniji kada ubeđujete druge u nešto? Koju reč možete početi da koristite još danas da biste postali uspešniji u ubeđivanju? Zašto ljudi odaberu mercedes upravo pošto su izneli razloge zašto više vole BMW? Bilo da od nekoga želite da vas unapredi, da popije svoj lek, da smanji ispu ...more
Paperback, 250 pages
Published November 1st 2007 by Profile Books(GB)
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(showing 1-30 of 316)
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Peter
I did think that Cialdini's famous "Influence" was more valuable for studying the underlying principles in depth, and would highly recommend that book to anyone. "Yes!" covers much of the same material more briefly. However this is still a quick and interesting read, with some great examples. One of the chapters in this book helped us boost response rates by around 20% with a simple change to our marketing!
Kelly
Good to read after reading Cialdini's Influence. Applies the findings from that book to practical, actionable steps you can apply in daily/professional life.
Whybrow
Written in a concise and entertaining manner with clear associations to real life situations, this is a must and a keeper!
Craig Albeck
Jul 21, 2009 Craig Albeck is currently reading it
Although I am only on page 54, I have been enlightened by some of the example provided - the television shopping channel that suggests people "call back later" for instance. Brilliant! I anticipate Yes! will be full of nuggets that will inspire marketing techniques at work
Joseph
i think this book is a good follow up to Robert Cialdini's Influence...it sets out beautiful examples based on Cialdini's 6 principles of influence

wld be a quick read but fun, very fun trust me if you enjoy what i do - understanding psychology and human behaviour
Michaela
It was fine. Basic manipulation 101. Example, give your boss three choices with your preferred choice in the middle bracketed by two others, etc.
Ada
Read the first 50 pages or read on random order. I reached a threshold at which the book became repetitive.
Nathanael (Boehm) Coyne
Great tips, good examples. Must read for anyone interested in persuasive design & marketing.
Beth Ann Locke
Interesting insights that are applicable to fundraisers.
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Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million
...more
More about Robert B. Cialdini...
Influence: The Psychology of Persuasion The Small Big: Small Changes That Spark Big Influence Influence: Science and Practice: The Comic Instant Influence: How to Get What You Want in Any Business Situation Persuasiunea

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