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Yes!: 50 secrets from the science of persuasion
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Yes!: 50 secrets from the science of persuasion

3.96  ·  Rating Details  ·  6,156 Ratings  ·  215 Reviews
Male promene mogu mnogo da ojačaju/povećaju vašu moć ubeđivanja! Kako da postanete znatno efikasniji kada ubeđujete druge u nešto? Koju reč možete početi da koristite još danas da biste postali uspešniji u ubeđivanju? Zašto ljudi odaberu mercedes upravo pošto su izneli razloge zašto više vole BMW? Bilo da od nekoga želite da vas unapredi, da popije svoj lek, da smanji ispu ...more
Paperback, 250 pages
Published November 1st 2007 by Profile Books(GB) (first published January 1st 2007)
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(showing 1-30 of 3,000)
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Dooley
Jan 27, 2013 Dooley rated it liked it  ·  review of another edition
A good friend recommended this book one night over dinner and raised an interesting premise as to why he chose to read the subject matter: "I didn't read it to learn how to persuade people. I read it to learn how people were trying to persuade me." That concept resonated with me. Almost immediately, I purchased Yes! and added it to my Kindle. In effect, my friend's persuasive reasoning as to why I should read this book taught/reminded me the many number of ways that people are attempting to pers ...more
Gordon
Jul 24, 2009 Gordon rated it it was amazing  ·  review of another edition
The main author of this book is, I assume, Robert Cialdini, though it has two other co-authors. Cialdini is considered the godfather of the study of persuasion, or as he calls it, "influence". This book is a summary of his research in the field, nicely captured in only 232 pages.

"Yes" is mainly targeted at the business reader, but I suspect that just about anyone who ever has to use persuasion or exert influence would find it useful.

His six principles of effective persuasion and influence are:

1
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Ashley   Jaden
If you want to learn about persuasion, then Robert Cialdini is your man. However, I wasn't quite as enamored with Yes! 50 Scientifically Proven Ways to Be Persuasive as I was when I first read Cialdini's ground-breaking Influence many years ago.

Yes!, which is co-authored by Noah Goldstein and Steve Martin (not the actor), is a collection of fifty persuasion techniques. Each technique is based on at least one psychology study, and all of the studies are listed in a chapter-by-chapter basis in th
...more
Michelle R.
Mar 23, 2009 Michelle R. rated it really liked it  ·  review of another edition
From the time I discovered How to Win Friends and Influence People, I've been interested in learning about the power of persuasion. How to ethically make someone agree with you. Whether or not any of the techniques are put into place, this is an interesting book for anyone interested in psychology. It discusses things like why some PSAs have the opposite results than the ones intended -- more litterers, more energy use, more natural resources stolen -- why post-it notes really get people's atten ...more
Bryan
Jul 22, 2014 Bryan rated it really liked it  ·  review of another edition
I found The Lean Startup by Eric Ries to be an overall great book with a couple minor flaws.

To start off, this book gives great insight into the mind of Eric his unorthodox way to structure a startup, and how to incorporate these ideas into an established company to foster innovation. You can feel his consulting experience in almost every page.

Many reviewers below me have done a great job capturing the major takeaways from Eric's work so I'll just keep it to a single point: Actionable Metrics. I
...more
Jeff Yoak
I don't normally comment on books in progress, but this one has a terrible snake oil start to it. You might think that "Yes!" is the important word in the title, but the author makes it very clear that it is "scientifically." He makes a point of telling us, probably 50 times, that this is science. Science. SCIENCE! It's a shame with so much science on this topic, that everyone ignores it. No need to take his word on this, this is science! Et ceterea and at unfortunate length. When he finally bro ...more
Nicholas
Jan 03, 2009 Nicholas rated it liked it  ·  review of another edition
Shelves: psychology
This review has been hidden because it contains spoilers. To view it, click here.
Nathan
Nov 22, 2008 Nathan rated it liked it  ·  review of another edition
I love Cialdini's Influence book, but this one left me cold. It's written as 50 two page essays, rather like an anthology of blog posts. Consequently it doesn't dive deep into anything, just presents 50 case studies or psych studies showing an aspect of influence and suggests how they might be used in a modern business. I was frustrated by the lack of detail--all too often we heard about something awesome ("X made people buy more") but didn't learn how much more, how many people, or what might n ...more
Juan
Sep 22, 2011 Juan rated it liked it  ·  review of another edition
Shelves:
On method #25, so far the methods are interesting, and I've had the opportunity to use some of them...but the authors try to be too clever. Chapters are labeled with questions such as "When does a bonus become an onus?", "Does it behave like bread or like wine?" and "How can you become a Jedi master of persuasion?". Sometimes the chapters are filled with so much anecdotal information regarding the sociological studies done to support their methods that you're not even sure what the method is!
The
...more
Pubudu Wariyapola
A reasonably good pop-psych book - written by Goldstein, but (I guess) with help from Caldini and Martin (director of Caldini's UK office).

A very cursory treatment of a variety of influence techniques - with some research cited, but not in-depth enough to truly understand the science behind the recommendations. Often moves from the science to speculation and theory - and even when scientific research is cited often misconstrues correlation/causation and/or overly generalizes the research to make
...more
Hesham Barakat
Not bad, put i would recommend to read Influence: Pshycology of persuasion instead, as the core of the 2 books are almost identical
MsSmartiePants ...like the candy...
I've had this book on my list for a while now and am pleased to have been able to check it out today from All Ears Audio Books. This book is an overview of psychological patterns associated with positive Yes!-type of statements. In tweaking presentations very slightly, we can improve our success in eliciting others to purchase, agree, take action, or other choices.
The techniques taught within this book are ethical and moral, so no manipulation or taking advantage of others for our own benefit i
...more
David
Jul 22, 2015 David rated it it was amazing  ·  review of another edition
Scientifically proven methods - some obvious, some surprising, all interesting. Great book for college kids - will serve them well throughout their career. I especially like how the author applies theory/experiment to real life situations. Every one of 50 methods are valuation. My highlights

- Social proofing, especially by people like the target audience. Negative social proofing may implode
- Use fear, but couple it with solution
- Personalization works. even a blank post it note
- Asking for smal
...more
L.J.  Lobsinger, Jr.
So….I finished reading Goldstein, Martin, and Cialdini’s book “Yes! 50 Scientifically Proven Ways to Be Persuasive” tonight… I gotta say I wasn’t quite as enamored with “Yes!” as I was when I first read Cialdini’s ground-breaking “Influence” many years ago.

Yes!, which is co-authored by Noah Goldstein and Steve Martin (not the actor), is a collection of fifty persuasion techniques. Each technique is based on at least one psychology study, and all of the studies are listed in a chapter-by-chapter
...more
Hoonie
Sep 29, 2015 Hoonie rated it really liked it  ·  review of another edition
The author of this book is smart I think, Good job ~!
Peter
Apr 17, 2011 Peter rated it really liked it
I did think that Cialdini's famous "Influence" was more valuable for studying the underlying principles in depth, and would highly recommend that book to anyone. "Yes!" covers much of the same material more briefly. However this is still a quick and interesting read, with some great examples. One of the chapters in this book helped us boost response rates by around 20% with a simple change to our marketing!
Stephanie
Jul 09, 2014 Stephanie rated it it was amazing  ·  review of another edition
I really liked this book, because I am a firm believer in short chapters that are intriguing, and that is what this book offers. I also love how well-researched it is, so that you know the methods actually lead to a statistic difference in persuasion. Some of these methods of persuasion will shock you, and you will find some of them creeping into your life as you try to convince people of your message.
Alya
Jan 08, 2015 Alya rated it it was ok  ·  review of another edition
Shelves: borrowed
I find it a bit uncomfortable how I have this book 2 stars, despite it serving its purpose and explaining the methodology in a fairly good way. However, I found myself getting bored halfway through and I couldn't wait to finish and rid of it. The writing style was dull and it affected my overall reading experience sadly.
Chris Conrey
Good short snippets as reminders. Would be great as a 50 track audio book or similar that you could listen to a randome one a day if you're into that sort of thing. Builds on a ton of other sources that you've likely already read if you are in sales or psychology. A good refresher/reminder but not a great standalone
Robin
“Yes!” is written by scientists about scientific research and largely targeted towards business owners and salespeople. This isn’t clear from the title; it’s not particularly a self-help book, and just a few of the 50 ways apply to personal relationships as opposed to product sales. Each short chapter contains one tip, but the chapter titles are written to be humorous rather than to provide content. As such, the book isn’t too useful as a reference, but is more of a curiosity read. Collaborating ...more
John
Feb 08, 2016 John rated it liked it  ·  review of another edition
This is an entertaining read that succinctly breaks down a lot of data into a very easy read and quick reference guide of numerous case studies. Despite the statistics to back up their claims, I'm not sure I agree with every one of their conclusions (for instance, I find it hard to believe that such a large percentage of the population chooses their profession predominantly because it sounds like their name), but others are compelling surprises that seem unrealistic until sensible explanations a ...more
Z
Apr 14, 2015 Z rated it liked it  ·  review of another edition
Yes is a short recycle of the legendary Cialdini text 'Influence'. It will serve as a set of 50 ways to apply the 6 principles of influence. It may be helpful in exercising your influence muscle, to give you hints on applying the basic principles to real life scenarios.

I would recommend reading Influence first, and then, if you want some fun reading to refresh your concepts, Yes! could be a good way to go.

Ofcourse, ideally one should just observe the principles of influence when you are in the r
...more
C.H.E. Sadaphal
Feb 12, 2014 C.H.E. Sadaphal rated it it was amazing  ·  review of another edition
Shelves: free-your-mind
The bottom line: If you want to be more persuasive, buy this book.

I bought this book after reading Robert Cialdini’s bestseller, Influence: The Psychology of Persuasion, one of my all-time favorites. In that more comprehensive text, the author details many agents of influence that work upon us all in our everyday lives, often with most of us not even knowing it. Influence contains everything in Yes! and more, and I highly recommend reading the former first, considering the latter as a refresh la
...more
Matt Fox
It's a rehash of Influence chunked into smaller pieces. Read Influence by Cialdini instead. Same stories, better quality information.
Julie
Jul 21, 2015 Julie rated it really liked it  ·  review of another edition
In my job, being persuasive is part of the deal. Not only do I have to give good advice, I have to be convincing enough that my clients will trust my advice ahead of something else.

50 ways seems like a lot but the chapters were pretty short with heaps of examples of the research that they had done and the real life cases of companies or individuals using some of the techniques. There was a few things that I already do without realising it, but I also picked up a few new things to try

Definitely a
...more
Gharam El-Hendy
Dec 13, 2014 Gharam El-Hendy rated it really liked it  ·  review of another edition
This is a really nice book but I rated it 1 star short of 5 because I think it's best suited for someone who works in marketing/advertisement. I know that one should be witty enough to apply the ideas to everyday life situations, but it's undeniably hard.
I think the book conveys that the main mechanisms persuasion depends on are convincing the other person they're (1) similar to you; in order to build rapport, (2) similar to other people who have done/are doing/would do what you want them to do;
...more
Ahmad Badghaish
Sep 12, 2011 Ahmad Badghaish rated it really liked it  ·  review of another edition
بشكل بسيط ومختصر, 50 طريقة للإقناع أو للتسويق بشكل أكبر

رائع الكتاب لمن يهتم بافتتاح مشروع شخصي
Mohamed Shehab
We keep always thinking of improving our products, services and brands , but did anyone think before how do customers think of all of these ? how can we predict and action of a customer and try to influence it for our sake ? This book illustrates practically how can we change our customers’ decision to increase our profit ethically and without any manipulation. It’s about psychological selling and marketing.. WOW !!!
This book strikes a very big blind point of my business studies and I do recomme
...more
Tucker Theis
This book caught my attention because I am interested in the science behind persuading people to either believe what you believe, or convincing them to do a certain task. This book did discuss how to persuade people to do a certain thing because of society, for example, has a huge influence on what people do. It explains how wording something is really important when convincing or persuading. I would recommend this book to anyone interested in the art of persuasion. It didn't have what i was exp ...more
Apricity
Reciprocity
Personalized sticky notes increase survey response rates – e.g. handwritten request with the author’s initials and thanks.

Middle Road
People gravitate toward the middle road – so offer choices above and below the actual target.

Small Steps
E.g. 10-minute meeting results in a later sale

Labelling
E.g. “We know you have many airlines to choose from, so we thank you for choosing ours” (i.e. you consciously chose them and for good reason).

Flaws
François, Duc de La Rochefoucauld, the seven
...more
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