How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
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How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

3.64 of 5 stars 3.64  ·  rating details  ·  25 ratings  ·  2 reviews
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in...more
Hardcover, 256 pages
Published September 4th 2007 by Palgrave Macmillan Trade
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Carl Wescott
Mar 30, 2013 Carl Wescott rated it 2 of 5 stars
Recommends it for: business in the ad business (and that's it)
This is one of those self-serving business books that talks about one's history and one's company and one's success.

Still, it was interesting.

I would have been much more interested in a personal tale about how Jean-Marie Dru started BDDP (with 3 partners) in France in 1984 and how that went, and the challenges they faced... or similar personal anecdotes and history of the many other ad agencies that became part of TBWA/Chiat/Day. Or the tales of ad campaigns they worked on with and for their c...more
Gus Khaldi
Everyone working in advertising or involved in it one way or another, should read this!
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Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books) Disruption: Overturning Conventions and Shaking Up the Marketplace publicité autrement How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising Jet Lag: An Adman's View of the World

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