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Web Word Wizardry: A Guide to Writing for the Web and Intranet

3.15  ·  Rating Details ·  13 Ratings  ·  0 Reviews
At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. ...more
Paperback, 144 pages
Published October 1st 2000 by Ten Speed Press
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McAlpine and her five sisters grew up in small-town vicarages in Canterbury, New Zealand. When she was 10 the family moved to Christchurch, where she attended Christchurch Girls High School and Canterbury University, graduating BA and Senior Scholar. She was married twice: to civil engineer Grant McAlpine (1969–1981) and to artist Michael Smither (1988–1992).

After four years in Geneva she moved to
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