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Running Lean: Iterate from Plan A to a Plan That Works
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Running Lean: Iterate from Plan A to a Plan That Works

4.1 of 5 stars 4.10  ·  rating details  ·  1,960 ratings  ·  96 reviews
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the p
Hardcover, 240 pages
Published March 6th 2012 by O'Reilly Media (first published January 1st 2012)
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Community Reviews

(showing 1-30 of 3,000)
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m ko
Every startup has it’s good and bad days. Question is, what to do, when you find that your initial idea is not quite as good as you expected it to be.

Ash tries to answer this question by providing clean path to the success. By describing various aspects of running project he will show you issues that are particularly worth addressing. I have to admit that Ash provides you with lots of valuable information regarding issues you will probably encounter during project.

Generally, problem with this ki
Mostafa Nageeb
A book that will guide you through the process of building your web start-up. It will take you starting from finding a problem to solve, building a demo, conduct customer interviews, determining your MVP, till launching and releasing the first version of your product. I recommend it for people who want to start a new web business.
Jay Weeldreyer
If you're an internet entrepreneur, this is a book that should be found in your bag or on your desk, dog-eared and well worn. When they introduced the idea of a "Lean Startup," Eric Ries and Steve Blank challenged entrepreneurs and investors everywhere with a new Grand Theory about how startups work, what they do, and how they can be more successful. But there was little indication of how to translate those ideas into workable, real-world scenarios.

Running Lean is the first book I've encountered
Ash Maurya describes his book as follows:

Running Lean is a handbook for practicing entrepreneurs who want to increase their odds of success.

Which, for me, was originally off-putting. Why? When I was reading the blurb, I focused in on the words innovate and iterate and blocked out venture and bootstrapping. I came at this book as an engineer, not as an entrepreneur. And my initial enthusiasm quickly waned: is this going to be one of those self-important business books? But pretty quickly, I fig
If you've read "The Lean Start-up" and were left wondering "that's cool, but HOW", then this is the book for you. Written using a Lean Start-up approach over a period of two years, this is a quick and easy read with some awesome examples and case studies. The book provides basic tools (to the level of templates for conversations) on (1) how to ensure you're actually solving a problem that people need solved and (2) that the solution you propose is something that solves the problem and that peopl ...more
If you plan on founding your first start up and you could only read one book, you would be well served to pick Running Lean. More practically oriented the Eric Ries' The Lean Startup, it contains enough theory to help you understand why his practices work. A true handbook on how get right the hardest parts of starting up your company. The clear directions and advice left me feeling like I really could use lean practices if I ever found myself in a technology start-up.
Patrik Hallberg
Reading this in order so that we are all on the same page before we create a lean canvas for eCraft International. Lean Canvas is a further development of Alex Osterwalder’s Business Model Canvas, which he describes in the book Business Model Generation. Lean Canvas helps deconstruct your business model into nine distinct subparts that are then systematically tested, in order of highest to lowest risk.
Stage 1: Problem/Solution Fit Key question: Do I have a problem worth solving?
Stage 2: Product/
Dave Applegate
-Very good introduction to the "lean business model canvas," a way of testing your idea and market for profitability.
-Makes an excellent case for why start ups should remain grounded in reality and test their theories before jumping head first into development and then staying highly connected with their potential customers throughout the entire development process.
-Does a good job walking you through the steps to create "lean business model canvas" in a very realistic and easy to understand m
سمر علي
A good reference for building a startup. What I really liked is the interviews.
Bulent Duagi
Practical examples for applying lean startup principles
Robert Postill
I picked up this book because having read the lean startup ( I felt like I hadn't got much to proactively do to implement it's suggestions. This book bills itself as the practical companion to the lean startup so I was deeply attracted to the premise.

The book should be read chapter upon chapter as the ideas under discussion build towards the conclusion in a linear fashion. So effectively what you end up with is a step-by-step formula for emulating the aut
The thing about books like Running Lean is that they almost make me want to start a business of my own. Unfortunately I lack the push to take the leap. Luckily, I am working in consumer service development, so I can actually make use of the learnings from this book in my current work. And what is even more fortunate, I can actually affect the way my team works.

Running Lean is not actually a revelation, as I have been a fan of agile development for quite some time. Lean methods presented in this
Jim B.

Probably one of the better trendy "Lean" books out these days. Despite being drawn from blog content, it's fairly well edited he did an excellent job porting his posts and talks to book format.

Stuff I liked:
- The author is a technical founder, so he knows how the sausage is made.

- To get your idea on paper, Ash Maurya created a "Lean Canvas" which is an adaptation of the Osterwalder Business Model Canvas. Maurya's canvas is much more down-to-earth and is a much better fit for any software start

This is a book on starting a new enterprise, which actually does not necessarily have to be a formal startup. I can see its lessons in my current role as a professor, who is not in the standard tenure track. In many ways, because I have to be regularly answering the question of what my position is it sometimes falls into this. This book is helping me frame how I present myself and propose new projects, in particular trying to establish a long-term stable position for myself.

In particular, the id
Chiara Cokieng
I think this book changed my life. Yes, it's very step-by-step and actionable. Yes, it teaches you how to build a business from an idea (and even if you don't have a very clear idea). But most importantly, it teaches you how to think about building a business. Among the most important lessons -- customers first; you don't know shit at the beginning; how to ask good questions; why "would you buy this?" could be the worst question ever. A book to reread every year.
There's new material in the form of case studies and comparisons that build on what was addressed in the first book, that may help you adapt the Running Lean concepts to your business. This isn't a one-size-fits-all book, but it certainly does a nice job building on the concepts introduced by others like Ries and Osterwalder. Whether you're a small software startup or a small shop in the midst of a large corporation, Running Lean, 2nd Edition is a great model for thinking about new approaches to ...more
George Wang
Recommended by Henri Shi from his VeloCity Campus "Lean Business Model" workshop.

I would label this book as a MUST READ for anyone trying to create a start-up or get started on a project.

The original "Lean Startup" book by Eric Ries introduces the theories behind the Lean Methodologies. It's interesting, but it leaves you not knowing exactly where to start.

This book, in contrast, is very detailed and practical. It shifts away from "what to think," towards "what to do."


How to fill out a
Yuriy Gerasimov
Very nice book with a lot of practical recommendations. Main idea is that every step you take should be tested, measured and iterated over. I really enjoyed this book from both inspirational and practical standpoints. Highly recommend it to anyone who is thinking about their startup. It really shows you how much work should be done to get anywhere close to success.
O livro apresenta uma boa base para aqueles que desejam iniciar sua Startup. O conceito do Lean de evitar desperdício é bastante focado bem como a exposição da metodologia de Hipótese-Validação. Isso tudo é apresentado dentro das três fases de uma Startup contando com exemplos do próprio autor.

Acredito que o livro exija um pouco mais de abstração para quem não for da área de software, apesar de ainda assim ser aplicável a outros tipos de empreendimentos.

A forma como são expostos os experimentos
Krvava Meri
Ash Maurya je napisal odličen priročnik, ki uspešno združuje dve ideji, ki sta spremenili podjetniški svet. Eno je Riesovo vitko podjetništvo in drugi Osterwalderjev poslovni model Canvas. Njuni knjigi priporočam vsako posebej, ampak priporočam tudi Muaryajevo združitev obeh.

Running Lean ali Delaj vitko, kot zveni slovenski prevod, je res dodelan priročnik, ki podjetnika vodi po korakih do uspešne realizacije poslovne ideje. Temelji na stalnem preizkušanju ideje, dokler ne pride do poslovnega us
This is the book I am currently reading to motivate me towards starting my own business. In it, Ash Maurya presents an excellent alternative to a long-winded business plan in the form of a "lean canvass", which is essentially a one-page business plan that can easily be manipulated and changed as one takes their idea from conception to market. The idea is to focus on interviewing customers (without selling them anything), then use their answers to build and introduce a product - thereby reducing ...more
Jason Martin
Good read, though a bit redundant with all the other Lean Startup books

Good read, though a bit redundant with all the other Lean Startup books. Some very good tips and things to think about though, worth the read
Mochammad Kurnia
It is brilliant. Ash put together the necessary materials to create the most of your early days of your startup. The concept of eliminating waste is what makes me continue to read until the last page.
This book provides a decent overview of Lean Startup methodologies and describes the process. You could almost use this book as a step-by-step guide for building a tech startup. It's a great resource and is known as a must-read for those entering the Lean Startup world.

That said, I would have liked more data on the success rates of startups using these methodologies, and more information on why this process works better than others. The beginning of the book where it describes the Lean Canvas a
James Slifierz
Apr 05, 2013 James Slifierz rated it 5 of 5 stars
Recommends it for: entrepreneurs, product developers
I'll have to admit that Ash Maurya's Running Lean blew me away with its practicality and step-by-step walk-through of the pre-product development process. His templates and instructions are a must-read for tech startups. The Lean Canvas, Problem/Solution Interviews, and the Kanban Board are all tools that were introduced to me through this book and contine to play a major role in product development.

It's important to note that the methods taught in this book can be applied across many industries
Sarah Faulkner
Very valuable book for startups/entrepreneurs. He draws a lot from other authors in this space, notably Eric Ries and Steve Blank, but summarizes their thoughts well and combines with personal examples that are continued throughout the book.

I personally found this book more helpful than "Lean Startup" although excerpts do feature prominently, with more specific guidelines and rules of thumb. As a classically trained market research, I took umbrage with his suggestions to pitch at the end of cus
incredibly actionable and practical. from customer development to sales to copywriting to thinking.from an entrepreneur who's not into tech.
Good suggestions for working through a business idea without spending a ton of time on a business plan no one will read.
A good book is a one that you read once and highlight several quotes from it to keep them for later reference , while a great book like this one is where your read it at least twice, refer to it from time to time while applying each advice in it, and you get to stop quoting from it as you'll find yourself at then end referencing the whole book after a lot of hesitation about which part deserves quoting more than the other.

I've just finished the first round of reading it and returned back to its
Andrea Hill
A good practical guide on how Lean Principles (Build-Measure-Learn) can be applied in the Startup World. I was working with at the same time so it was fun to put into practice. Hooray for actual sample interview scripts!

I'm really trying to figure out how this all comes into play with an existing customer base and infrastructure. Determining what the MVP is is one thing, but I faltered a bit in how you continue to improve your existing products using this model. I guess Ash couldn'
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Goodreads Librari...: Little help with a cleanup 3 22 Nov 15, 2013 01:42PM  
  • Lean Analytics: Use Data to Build a Better Startup Faster
  • The Entrepreneur's Guide to Customer Development: A Cheat Sheet to the Four Steps to the Epiphany
  • The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
  • UX for Lean Startups
  • The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
  • Start Small, Stay Small: A Developer's Guide to Launching a Startup
  • Startup Communities: Building an Entrepreneurial Ecosystem in Your City
  • Inspired: How to Create Products Customers Love
  • Lean UX: Applying Lean Principles to Improve User Experience
  • Management 3.0: Leading Agile Developers, Developing Agile Leaders (Adobe Reader)
  • Do More Faster: Techstars Lessons to Accelerate Your Startup
  • Getting Real: The Smarter, Faster, Easier Way to Build a Web Application
  • Lean from the Trenches
  • Succeeding with Agile: Software Development Using Scrum
  • Getting to Plan B: Breaking Through to a Better Business Model
  • The Principles of Product Development Flow: Second Generation Lean Product Development
  • Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition
  • The Connected Company
"Life's too short to build something nobody wants."

I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.

Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these
More about Ash Maurya...
Metoda Running Lean. Iteracja Od Planu a Do Planu, Ktory Da CI Sukces. Wydanie II La Méthode Running Lean: Comment transformer votre idée en succès Running Lean: Cómo iterar de un plan A a un plan que funcione

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“Life's too short to build something nobody wants.” 4 likes
“Customers don’t care about your solution. They care about their problems. —Dave McClure, 500 Startups” 2 likes
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