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3rd out of 68 books
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2 voters
Running Lean: Iterate from Plan A to a Plan That Works
by
Ash Maurya (Goodreads Author)
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the p...more
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the p...more
Hardcover, 240 pages
Published
March 6th 2012
by O'Reilly Media
(first published February 1st 2012)
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Every startup has it’s good and bad days. Question is, what to do, when you find that your initial idea is not quite as good as you expected it to be.
Ash tries to answer this question by providing clean path to the success. By describing various aspects of running project he will show you issues that are particularly worth addressing. I have to admit that Ash provides you with lots of valuable information regarding issues you will probably encounter during project.
Generally, problem with this ki...more
Ash tries to answer this question by providing clean path to the success. By describing various aspects of running project he will show you issues that are particularly worth addressing. I have to admit that Ash provides you with lots of valuable information regarding issues you will probably encounter during project.
Generally, problem with this ki...more
Ash Maurya describes his book as follows:
Which, for me, was originally off-putting. Why? When I was reading the blurb, I focused in on the words innovate and iterate and blocked out venture and bootstrapping. I came at this book as an engineer, not as an entrepreneur. And my initial enthusiasm quickly waned: is this going to be one of those self-important business books? But pretty quickly, I figu...more
Running Lean is a handbook for practicing entrepreneurs who want to increase their odds of success.
Which, for me, was originally off-putting. Why? When I was reading the blurb, I focused in on the words innovate and iterate and blocked out venture and bootstrapping. I came at this book as an engineer, not as an entrepreneur. And my initial enthusiasm quickly waned: is this going to be one of those self-important business books? But pretty quickly, I figu...more
. Maurya writes lucidly about how to take your product/business idea and shape it; about how to organize your team to focus on The Problem and The Solution; about how to reach out to customers and interview them, to help them help you define the problem space; about how to pull out real information from those interviews and test releases, and learn real lessons instead of just confirming how great you think you are. The lessons of Running Lean help you to create a real solution for a real problem, and not just be a clever solution looking for the right problem.
This is the book I am currently reading to motivate me towards starting my own business. In it, Ash Maurya presents an excellent alternative to a long-winded business plan in the form of a "lean canvass", which is essentially a one-page business plan that can easily be manipulated and changed as one takes their idea from conception to market. The idea is to focus on interviewing customers (without selling them anything), then use their answers to build and introduce a product - thereby reducing...more
This is a book on starting a new enterprise, which actually does not necessarily have to be a formal startup. I can see its lessons in my current role as a professor, who is not in the standard tenure track. In many ways, because I have to be regularly answering the question of what my position is it sometimes falls into this. This book is helping me frame how I present myself and propose new projects, in particular trying to establish a long-term stable position for myself.
In particular, the id...more
In particular, the id...more
This book has revolutionized my startup! Being that that I am currently working on my first startup, I needed a valuable resource to help me gain knowledge in how startups can succeed. Im half way done with this book. Completed my first lean canvas/business model and now i'm working towards potential customer interviews. Ash Maurya does an excellent job in providing highly valuable information at an easy to understand level for beginners and experts. No matter where you are in your startup, pick...more
The thing about books like Running Lean is that they almost make me want to start a business of my own. Unfortunately I lack the push to take the leap. Luckily, I am working in consumer service development, so I can actually make use of the learnings from this book in my current work. And what is even more fortunate, I can actually affect the way my team works.
Running Lean is not actually a revelation, as I have been a fan of agile development for quite some time. Lean methods presented in this...more
Running Lean is not actually a revelation, as I have been a fan of agile development for quite some time. Lean methods presented in this...more
I finished this book quickly to know what's in, and I believe I MUST read it again, but the next time I should apply what's in!
The book is a PRACTICAL step-by-step guide to building startups, focused in -almost- software startups (which is great for me, as I am a software developer :)
I read The Lean Startup, and Business Model Generation, and I think they are great books! But unfortunately, I was unable to decide from where to start and what to do next! This book (Running Lean) fill these gaps a...more
The book is a PRACTICAL step-by-step guide to building startups, focused in -almost- software startups (which is great for me, as I am a software developer :)
I read The Lean Startup, and Business Model Generation, and I think they are great books! But unfortunately, I was unable to decide from where to start and what to do next! This book (Running Lean) fill these gaps a...more
If you plan on founding your first start up and you could only read one book, you would be well served to pick Running Lean. More practically oriented the Eric Ries' The Lean Startup, it contains enough theory to help you understand why his practices work. A true handbook on how get right the hardest parts of starting up your company. The clear directions and advice left me feeling like I really could use lean practices if I ever found myself in a technology start-up.
With running lean Ash probably saved me 3-7 years of failed startups, lost money and potential heartbreak. I have already read this book twice and I can tell you that I learned more from reading this book than from working at a top tier consulting firm, Google or attending a top business school. If you don't believe me, reach out to me on twitter @alexanderlumley and I will explain why this book is so awesome.
Read this book. Now.
Read this book. Now.
This is the kind of how to book that is useful if you are directly working on a startup, especially a web-based one. Less useful otherwise. This book can be pretty detailed, giving checklists and sample interviews, etc. That is all good. The best part of the book is his modification of the business model canvas to something more suited to a brand new startup. This book is not in the same class as the Lean Startup though.
There's new material in the form of case studies and comparisons that build on what was addressed in the first book, that may help you adapt the Running Lean concepts to your business. This isn't a one-size-fits-all book, but it certainly does a nice job building on the concepts introduced by others like Ries and Osterwalder. Whether you're a small software startup or a small shop in the midst of a large corporation, Running Lean, 2nd Edition is a great model for thinking about new approaches to...more
Recommended by Henri Shi from his VeloCity Campus "Lean Business Model" workshop.
I would label this book as a MUST READ for anyone trying to create a start-up or get started on a project.
The original "Lean Startup" book by Eric Ries introduces the theories behind the Lean Methodologies. It's interesting, but it leaves you not knowing exactly where to start.
This book, in contrast, is very detailed and practical. It shifts away from "what to think," towards "what to do."
Examples:
How to fill out a...more
I would label this book as a MUST READ for anyone trying to create a start-up or get started on a project.
The original "Lean Startup" book by Eric Ries introduces the theories behind the Lean Methodologies. It's interesting, but it leaves you not knowing exactly where to start.
This book, in contrast, is very detailed and practical. It shifts away from "what to think," towards "what to do."
Examples:
How to fill out a...more
Ash does a really nice job of putting much of the theory espoused by Eric Reiss and Steve Blank into actionable steps. I did a quick read of the book, and have been using many of the templates he's suggested. They've been tremendously helpful. My guess is that I'll be returning to this book frequently over the next year.
O livro apresenta uma boa base para aqueles que desejam iniciar sua Startup. O conceito do Lean de evitar desperdício é bastante focado bem como a exposição da metodologia de Hipótese-Validação. Isso tudo é apresentado dentro das três fases de uma Startup contando com exemplos do próprio autor.
Acredito que o livro exija um pouco mais de abstração para quem não for da área de software, apesar de ainda assim ser aplicável a outros tipos de empreendimentos.
A forma como são expostos os experimentos...more
Acredito que o livro exija um pouco mais de abstração para quem não for da área de software, apesar de ainda assim ser aplicável a outros tipos de empreendimentos.
A forma como são expostos os experimentos...more
I learned more from this book than I did from A Startup Owner's Manual, even though it's a sixth the size and is mostly on the same topics. A big contributor to that is that I couldn't finish ASOM much as I tried. Maybe I'll be able to refer to ASOM, much in the way that many textbooks are terrible to read but are useful references during a guided course and after one has learnt the material. But for an introduction and some immediately practical ideas combined in a slim readable book, I recomme...more
Great book in the Lean Series.
It takes the principles and philosophies of lean and Eric Ries, and puts them into a step-wise system. I would recommend reading this book after The Lean Startup by Eric Ries, but before going head-strong into the Startup Owner's Manual (which is very rich and methodical).
It takes the principles and philosophies of lean and Eric Ries, and puts them into a step-wise system. I would recommend reading this book after The Lean Startup by Eric Ries, but before going head-strong into the Startup Owner's Manual (which is very rich and methodical).
This is gospel for startups. Read it multiple times and will continue to do so in the future. It's more than an idea, it's a philosophy and way of life for entrepreneurs. If your new to biz lit, start here.
This book provides a decent overview of Lean Startup methodologies and describes the process. You could almost use this book as a step-by-step guide for building a tech startup. It's a great resource and is known as a must-read for those entering the Lean Startup world.
That said, I would have liked more data on the success rates of startups using these methodologies, and more information on why this process works better than others. The beginning of the book where it describes the Lean Canvas a...more
That said, I would have liked more data on the success rates of startups using these methodologies, and more information on why this process works better than others. The beginning of the book where it describes the Lean Canvas a...more
Here's this guy who took the core principles out of Ries' theory and applied it to his business and wrote a book about it. Like most business books, the info could be summarized in a powerpoint, and "Running Lean" knows that. So Instead of hiding it's non-uniqueness with BS filler, Ash just focuses on making the info easy to find and digestible. Great tips, great references, It really is the missing manual for Eric Ries' "The Lean Startup".
Apr 05, 2013
James Slifierz
rated it
5 of 5 stars
Recommends it for:
entrepreneurs, product developers
Shelves:
to-read-business
I'll have to admit that Ash Maurya's Running Lean blew me away with its practicality and step-by-step walk-through of the pre-product development process. His templates and instructions are a must-read for tech startups. The Lean Canvas, Problem/Solution Interviews, and the Kanban Board are all tools that were introduced to me through this book and contine to play a major role in product development.
It's important to note that the methods taught in this book can be applied across many industries...more
It's important to note that the methods taught in this book can be applied across many industries...more
Work through this book if you're developing a new product. It will help you escape the tendency to develop in a vacuum and, instead, create products for actual customers. At Odyl, we're working through the book while developing our new product, Riffle.
Jan 06, 2013
Christophe Addinquy
rated it
4 of 5 stars
Recommends it for:
anyone interested in lean startup
Recommended to Christophe by:
Camille Roux
Shelves:
lean-startup
Some good ideas and frameworks but still somewhat dry. I was hoping for more interesting practical examples.
The most pragmatic book about building a product. The best part of Customer discovery, validation, Lean Startup, Business canvas, etc. . References to great and easy to read books, online content. Probably the first book to read in the series of Startup, product that fit & business model discovery.
Great practical advices on how to evaluate / validate an idea and the turn it into a company.
Dec 07, 2011
jeremy
rated it
4 of 5 stars
·
review of another edition
Recommends it for:
early-stage startups
Shelves:
entrepreneurship
Great book which provides more practical advice borrowing from the more theoretical startup books, e.g. "The 4 Steps to the Epiphany", "The Lean Startup", and "Business Model Generation". Extending concepts from these books, Ash boils it down into a simply, yet rigorous process that's easier to put into action.
He's equally candid about the context he's used his "Running Lean" method in.
Overall, great practical advice for early stage entrepreneurs looking to get started. Skip the other books me...more
He's equally candid about the context he's used his "Running Lean" method in.
Overall, great practical advice for early stage entrepreneurs looking to get started. Skip the other books me...more
Muito bem escrito, leitura bem fluída.
Nov 25, 2012
Emily Leathers
is currently reading it
startups, read sample
Great book!
Ash did a great job consolidating a lot of resources and his own experience into a clear step-by-step process for starting a company. This philosophy makes so much sense it's remarkable and I think everyone in the business world, particularly those doing anything web related, should give it a read.
I can't say that this is a complete step-by-step - it seems like there is always so much more to do than just what's in the book - but it's certainly very helpful and informative.
I can't say that this is a complete step-by-step - it seems like there is always so much more to do than just what's in the book - but it's certainly very helpful and informative.
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"Life's too short to build something nobody wants."
I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.
Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these...more
More about Ash Maurya...
I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.
Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these...more
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