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<book id="130730">
  <title><![CDATA[Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design]]></title>
  <isbn><![CDATA[1592530079]]></isbn>
  <isbn13><![CDATA[9781592530076]]></isbn13>
    <image_url>http://photo.goodreads.com/books/1171994809m/130730.jpg</image_url>
    <work>
  <best_book_id type="integer">130730</best_book_id>
  <books_count type="integer">3</books_count>
  <default_description>Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work&amp;#151;until now.&lt;P&gt;&lt;B&gt;&lt;I&gt;Universal Principles of Design&lt;/B&gt;&lt;/I&gt; is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of  those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.&lt;P&gt;This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.</default_description>
  <id type="integer">125913</id>
  <media_type>book</media_type>
  <original_language_id type="integer" nil="true"></original_language_id>
  <original_publication_day type="integer">1</original_publication_day>
  <original_publication_month type="integer">10</original_publication_month>
  <original_publication_year type="integer">2003</original_publication_year>
  <original_title>Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design</original_title>
  <rating_dist>total:122|5:58|4:42|3:17|2:5|1:0|</rating_dist>
  <ratings_count type="integer">122</ratings_count>
  <ratings_sum type="integer">519</ratings_sum>
  <reviews_count type="integer">289</reviews_count>
  <text_reviews_count type="integer">14</text_reviews_count>
</work>

  <average_rating><![CDATA[4.25]]></average_rating>
  <ratings_count><![CDATA[120]]></ratings_count>
  <text_reviews_count><![CDATA[14]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/130730.Universal_Principles_of_Design_100_Ways_to_Enhance_Usability_Influence_Perception_Increase_Appeal_Make_Better_Design_Decisions_and_Teach_Through_Design]]></url>
  <authors>
        <author id="75230">
      <name><![CDATA[Kritina Holden]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/75230.Kritina_Holden]]></url>
      <average_rating><![CDATA[4.25]]></average_rating>
      <ratings_count><![CDATA[121]]></ratings_count>
      <text_reviews_count><![CDATA[14]]></text_reviews_count>
    </author>
        <author id="75231">
      <name><![CDATA[Jill Butler]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/75231.Jill_Butler]]></url>
      <average_rating><![CDATA[4.17]]></average_rating>
      <ratings_count><![CDATA[130]]></ratings_count>
      <text_reviews_count><![CDATA[17]]></text_reviews_count>
    </author>
        <author id="75232">
      <name><![CDATA[William Lidwell]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/75232.William_Lidwell]]></url>
      <average_rating><![CDATA[4.25]]></average_rating>
      <ratings_count><![CDATA[122]]></ratings_count>
      <text_reviews_count><![CDATA[14]]></text_reviews_count>
    </author>
      </authors>
    <reviews start="1" end="20" total="289">
    <review id="41258570">
    <user id="1554039">
    <name><![CDATA[Adam]]></name>
    <location><![CDATA[Austin, TX]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1554039-adam-norwood]]></url>
  </user>
      <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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        <shelf name="design" />
        <shelf name="web-design" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Jan 17 00:00:00 -0800 2009</read_at>
  <date_added>Mon Dec 29 22:43:37 -0800 2008</date_added>
  <date_updated>Wed Jan 21 12:53:35 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The alphabetic, single-page-per-topic presentation kept the content simple enough for a wide audience to understand, but it also felt like a hindrance (and perhaps the magic number of '100' was also a contrivance, but maybe that's just coincidence). Some of the entries felt like duplicates, using th...<a href="http://www.goodreads.com/review/show/41258570">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/41258570]]></url>
</review>
    <review id="33774166">
    <user id="1508528">
    <name><![CDATA[Betty]]></name>
    <location><![CDATA[Mountain View, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1508528-betty-cheng]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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        <shelf name="must-reads" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Oct 04 00:00:00 -0700 2008</read_at>
  <date_added>Wed Sep 24 19:01:20 -0700 2008</date_added>
  <date_updated>Sat Oct 04 23:23:48 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book has been described as a classic and justly so! Anyone who has to present information, in talks, as graphics, for publications, web design should read this book. I picked this book up from the library to see if it would serve as a reference for a talk on the principles of designing clear gr...<a href="http://www.goodreads.com/review/show/33774166">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/33774166]]></url>
</review>
    <review id="62116526">
    <user id="366238">
    <name><![CDATA[Beth]]></name>
    <location><![CDATA[Chapel Hill, NC]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/366238-beth]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jan 01 00:00:00 -0800 2007</read_at>
  <date_added>Sat Jul 04 08:44:34 -0700 2009</date_added>
  <date_updated>Sat Jul 04 08:46:56 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I love the density and efficiency of this book.  On-page discussions of design ideas that are relevant to all aspects of design... graphic design, industrial design, systems, curriculum planning.  It has cross-references to related topics within the book.  I pick it up just to charge my brain someti...<a href="http://www.goodreads.com/review/show/62116526">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/62116526]]></url>
</review>
    <review id="75988016">
    <user id="2885976">
    <name><![CDATA[Bersi]]></name>
    <location><![CDATA[London, M1, The United Kingdom]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2885976-bersi]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Jun 01 00:00:00 -0700 2009</read_at>
  <date_added>Wed Oct 28 05:57:22 -0700 2009</date_added>
  <date_updated>Wed Oct 28 05:58:35 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Good book to refer back to when conducting expert reviews and just fun to flick through from time to time and remind oneself of things]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/75988016]]></url>
</review>
    <review id="46127032">
    <user id="390595">
    <name><![CDATA[Andy]]></name>
    <location><![CDATA[The United Kingdom]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/390595-andy-biggs]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Feb 12 06:07:09 -0800 2009</date_added>
  <date_updated>Thu Feb 12 06:07:47 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A bible for anyone interested in design. I use these principles everyday within my work.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/46127032]]></url>
</review>
    <review id="39377465">
    <user id="1699458">
    <name><![CDATA[Rahmad]]></name>
    <location><![CDATA[Ann Arbor, MI]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1699458-rahmad]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Dec 05 00:00:00 -0800 2008</read_at>
  <date_added>Fri Dec 05 11:10:31 -0800 2008</date_added>
  <date_updated>Fri Dec 05 11:10:51 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[A good catalog of design principles. Very well described and illustrated.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/39377465]]></url>
</review>
    <review id="50913331">
    <user id="229361">
    <name><![CDATA[Jeff]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/229361-jeff]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Mon Mar 30 08:37:08 -0700 2009</date_added>
  <date_updated>Mon Mar 30 08:37:34 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[An excellent primer.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/50913331]]></url>
</review>
    <review id="13335347">
    <user id="107855">
    <name><![CDATA[Tedb0t]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/107855-tedb0t]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="design" />
      </shelves>
  <recommended_for><![CDATA[designers / makers]]></recommended_for>
  <recommended_by><![CDATA[Saw it in an art supply store]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Jan 23 18:13:01 -0800 2008</date_added>
  <date_updated>Wed Jan 23 18:24:21 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a great resource for any kind of designer, especially of the interaction, interface or industrial sorts.  It consists of 100 fundamental concepts common to all matters of design, such as the 80/20 rule, Hick's law, Ockham's razor, mapping, etc..  Nicely typeset and layed out, with simple, ef...<a href="http://www.goodreads.com/review/show/13335347">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/13335347]]></url>
</review>
    <review id="2023281">
    <user id="31953">
    <name><![CDATA[Dave]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/31953-dave]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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        <shelf name="business-work" />
      </shelves>
  <recommended_for><![CDATA[anyone working in technology]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Jun 01 00:00:00 -0700 2007</read_at>
  <date_added>Sat Jun 16 06:27:08 -0700 2007</date_added>
  <date_updated>Sat Jun 16 06:29:41 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[I think this could actually benefit anyone who works with or presents information, but it should make a solid impact for software designers.  They should have this in every bathroom in every software company on the planet -- great for just perusing.  Any page of this book contains at least one reall...<a href="http://www.goodreads.com/review/show/2023281">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/2023281]]></url>
</review>
    <review id="1883232">
    <user id="106039">
    <name><![CDATA[Roger]]></name>
    <location><![CDATA[Indianapolis, IN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/106039-roger]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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        <shelf name="design" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Jun 12 09:45:31 -0700 2007</date_added>
  <date_updated>Sun Aug 03 09:31:19 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a book you'll want to keep. If you're a designer, it's a great reference (and a way to support an argument) and if you're not a designer, it offers and interesting perspective on design.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/1883232]]></url>
</review>
    <review id="19757942">
    <user id="185026">
    <name><![CDATA[Sara S.]]></name>
    <location><![CDATA[Washington, DC]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/185026-sara-s]]></url>
  </user>
      <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Apr 08 18:14:37 -0700 2008</date_added>
  <date_updated>Tue Apr 08 18:15:45 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Gorgeous and readable--practices what it preaches.  Everyone who has any influence on what ends up on the web should read this.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/19757942]]></url>
</review>
    <review id="16946991">
    <user id="290774">
    <name><![CDATA[Harry]]></name>
    <location><![CDATA[Longmont, CO]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/290774-harry]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Jan 01 00:00:00 -0800 2005</read_at>
  <date_added>Mon Mar 03 19:06:08 -0800 2008</date_added>
  <date_updated>Mon Mar 03 19:06:08 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Every designer of everything needs a copy.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/16946991]]></url>
</review>
    <review id="31698896">
    <user id="111038">
    <name><![CDATA[Jaireh]]></name>
    <location><![CDATA[San Francisco, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/111038-jaireh]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="interfacedesign" />
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun Aug 31 22:12:37 -0700 2008</date_added>
  <date_updated>Sun Aug 31 22:12:47 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[less universal... more boring.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/31698896]]></url>
</review>
    <review id="18997754">
    <user id="865262">
    <name><![CDATA[Erick]]></name>
    <location><![CDATA[Atlanta, GA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/865262-erick]]></url>
  </user>
      <rating>2</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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        <shelf name="design" />
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun Mar 30 11:18:56 -0700 2008</date_added>
  <date_updated>Mon Jun 30 07:45:24 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[meh...]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/18997754]]></url>
</review>
    <review id="78088151">
    <user id="2953781">
    <name><![CDATA[Martin]]></name>
    <location><![CDATA[Riga, 25, Latvia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2953781-martin]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Nov 17 10:09:14 -0800 2009</date_added>
  <date_updated>Tue Nov 17 10:09:14 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/78088151]]></url>
</review>
    <review id="77834524">
    <user id="2945574">
    <name><![CDATA[Jonathan]]></name>
    <location><![CDATA[Ottawa, ON, Canada]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2945574-jonathan-cohen]]></url>
  </user>
      <rating>0</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun Nov 15 05:48:59 -0800 2009</date_added>
  <date_updated>Sun Nov 15 05:48:59 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/77834524]]></url>
</review>
    <review id="77310948">
    <user id="2927089">
    <name><![CDATA[Jaclyn]]></name>
    <location><![CDATA[Cologne, NRW, Germany]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2927089-jaclyn]]></url>
  </user>
      <rating>0</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Nov 10 07:24:21 -0800 2009</date_added>
  <date_updated>Tue Nov 10 07:24:21 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/77310948]]></url>
</review>
    <review id="76877748">
    <user id="224875">
    <name><![CDATA[David]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/224875-david-broderick]]></url>
  </user>
      <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Nov 05 19:55:41 -0800 2009</date_added>
  <date_updated>Thu Nov 05 19:55:41 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/76877748]]></url>
</review>
    <review id="76431970">
    <user id="713114">
    <name><![CDATA[Sbisker]]></name>
    <location><![CDATA[Pittsburgh, PA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/713114-sbisker]]></url>
  </user>
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