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Conecta! La empresa en la red social
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Conecta! La empresa en la red social

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La sociedad al completo está en red. La tecnología ha creado un nuevo hábitat en el que las personas se mueven como peces en el agua. Actúan con total naturalidad en el nuevo entorno cambiando la forma en la que consumen y se comunican con las marcas.

Las organizaciones, por otra parte, están buscando su rol en este espacio. Algunas esperan a que su competidor mueva la prim
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Published September 2011 by Libros de Cabecera (first published June 26th 2011)
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