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Writing Copy for Dummies
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Writing Copy for Dummies

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3.97  ·  Rating Details ·  32 Ratings  ·  1 Review
Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial info
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Paperback, 362 pages
Published October 29th 2004 by Wiley Publishing
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Daniel G. Taylor
Even though I'm an AWAI-trained copywriter, and I've worked on a variety of copywriting projects, this book taught me a lot I didn't know. This surprised me as I was expecting it to be too basic. It gave me a bigger picture view of how different copywriting projects connect to each other. The examples of strong copy and weak copy will help me be a more effective copywriter.
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After 20 years of marketing copywriting, I'm complementing one kind of make-believe with another, closer to the soul: fiction. Please watch this space for news about my upcoming YA novel, Our Brothers at the Bottom of the Bottom of the Sea, to be published by Henry Holt. It's set on the Jersey shore and features burning amusement parks, hidden luncheonettes, and a heroine with an appetite for ...more
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