false 129731 7 In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating;or why you're even eating at all. * Does food with a brand name really taste better? * Do you hate brussels sprouts because your mother did? * Does the size of your plate determine how hungry you feel? * How much would you eat if your soup bowl secretly refilled itself? * What does your favorite comfort food really say about you? * Why do you overeat so much at healthy restaurants? Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the bottomless soup bowl-- Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the hidden persuaders used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the mindless margin to lose instead of gain ten to twenty pounds in the coming year? <b>Mindless Eating</b> will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office&#8211;even at a vending machine&#8211;wherever you decide to satisfy your appetite. 124953 17 10 2006 Mindless Eating: Why We Eat More Than We Think total:861|5:8|4:12|3:7|2:2|1:0| 861 3270 1466 281 4 6 false false Mon Nov 03 00:00:00 -0800 2008 Mon Oct 27 22:24:46 -0700 2008 Mon Nov 03 14:32:14 -0800 2008
He runs a "food psychology lab" at Cornell University, where he and his colleagues study how we make out eating decisions and how they...more...]]> 5 5 false false Fri Feb 13 03:50:35 -0800 2009 Sat Feb 28 15:48:01 -0800 2009
http://www.goodreads.com/review/show/363...

It seems there are an endless supply of books coming out at the moment about how our judgement can be lead astray and what we can do about it. This one is particularly good. ...more...]]> 4 1 false false Wed Apr 22 00:00:00 -0700 2009 Wed Apr 22 12:00:34 -0700 2009 Wed Apr 22 12:08:13 -0700 2009 more...]]> 3 2 false false Sat Sep 01 00:00:00 -0700 2007 Sat Sep 29 11:11:34 -0700 2007 Sat Sep 29 11:11:34 -0700 2007
This book was very interesting and laugh-out-loud funny i...more...]]> 4 1 false false Sat Apr 12 00:00:00 -0700 2008 Mon Sep 10 08:36:32 -0700 2007 Tue Apr 29 13:35:55 -0700 2008 Brian Wansink argues that it depends just as much on external cues, like how much is on our plate, the shape of our drinking glasses, how fast other people at the table are eating, and so for...more...]]> 5 1 false false Sat Dec 01 00:00:00 -0800 2007 Wed Dec 26 20:58:46 -0800 2007 Thu Dec 27 17:31:05 -0800 2007 more...]]> 4 0 false false Mon Feb 02 00:00:00 -0800 2009 Mon Feb 09 15:21:45 -0800 2009 Mon Feb 09 15:41:26 -0800 2009
Wansink is a Ph.D. who has run food labs at different universities and independently. His book is a friendly, rather chatty account of his findings, which include:

* Your stomach can't count. It doesn't know how man...more...]]> 5 0 false false Sun May 17 00:00:00 -0700 2009 Sun May 17 21:53:14 -0700 2009 Sun May 17 22:06:43 -0700 2009 more...]]> 4 0 false false Mon Jan 05 00:00:00 -0800 2009 Sun Jan 04 04:00:22 -0800 2009 Mon Jan 05 05:05:14 -0800 2009
"[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously."—Boston Herald

"...more...]]> 2 0 false false Tue Aug 04 13:47:51 -0700 2009 Thu Aug 06 17:45:50 -0700 2009
1. Put only half the food you think you want onto your plate. We generally eat all of whatever is there, but if you put less on it to start with, the chances are p...more...]]> 3 0 false false Thu Jun 04 00:00:00 -0700 2009 Tue May 26 10:28:52 -0700 2009 Thu Jun 04 01:18:39 -0700 2009 more...]]> 5 1 false false Thu Apr 16 08:42:45 -0700 2009 Thu Apr 16 08:48:54 -0700 2009 more...]]> 3 0 false false Sun Oct 18 00:00:00 -0700 2009 Sun Oct 18 21:15:56 -0700 2009 Sun Oct 18 21:19:02 -0700 2009 - The Atkins diet ("eat meat and vegetables") did work at first, simply because of the lack of variety. (We get sick of the same foods, so eat less of them!) It stopped working because capitalism came in and low-carbed everything, giving us variety ...more...]]> 4 1 false false Fri Aug 15 08:26:50 -0700 2008 Fri Aug 15 08:28:17 -0700 2008 4 0 false false Mon Dec 01 00:00:00 -0800 2008 Wed Jan 07 20:41:47 -0800 2009 Wed Jan 07 21:29:56 -0800 2009
* Moviegoers with big buckets...more...]]> 2 0 false false Mon Nov 09 00:00:00 -0800 2009 Mon Nov 09 11:43:56 -0800 2009 Mon Nov 09 11:43:56 -0800 2009
This book tells why we eat mindlessly. It was ok. A friend told me to read it. So I obeyed.

One thing that stuck out was if you eliminate just a few bad habits like eating that e...more...]]> 5 1 false false Sat Jan 17 06:20:50 -0800 2009 Mon Jan 19 20:40:45 -0800 2009 more...]]> 4 0 false false Sun Sep 27 00:00:00 -0700 2009 Mon Sep 28 07:44:14 -0700 2009 Mon Sep 28 07:48:51 -0700 2009 more...]]> 4 0 false false Sun Jan 25 00:00:00 -0800 2009 Sat Sep 26 16:50:54 -0700 2009 Sat Sep 26 16:50:54 -0700 2009 more...]]> 4 1 false false Tue Feb 26 00:00:00 -0800 2008 Tue Mar 04 11:06:24 -0800 2008 Tue Mar 04 11:09:02 -0800 2008 http://www.goodreads.com/book_link/follow/8?book_id=129731