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Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising
by Shelly Sun
Experienced franchisor Shelly Sun shares practical advice, insights, and her own compelling experiences to help readers discover the power and avoid the pitfalls of franchising their businesses. This title features a low-risk, low-capital path to astounding growth. In today's economic environment, and long into the future, access to capital is limited. Successful business ...more
Hardcover, 240 pages
Published October 4th 2011 by Greenleaf Book Group Press
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The sheer amount of growth that Shelly has created for her company is astounding...it is almost like the entire BrightStar enterprise came out of thin air. Although after reading the book, it is clear it took a lot of work, focus and dedication to get where Shelly is today. Anyone serious about franchising or looking for a female CEO to look up to should check out Shelly's book. It is heavier on the finance side and is not for everyone for this reason.
As a franchising executive for the past decade, I found this book a great read and one that should not be limited for those starting their own brand but also for those that are part of larger brands and want to think more strategically about their business and how to grow it. Thanks for the pointers Shelly!