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Celebrity, Inc.: How Famous People Make Money

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3.57 of 5 stars 3.57  ·  rating details  ·  90 ratings  ·  17 reviews
Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’ ...more
Paperback, 228 pages
Published November 15th 2011 (first published January 1st 2011)
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Pete Williams
How I Heard About The Book...

This book had been sitting in my Audible wish list for a while before I downloaded it, so I can't recall the exact referal... but I think it might have been mentioned in a Dan Kennedy newsletter a few months back.


The Lesson/Argument in Three Sentences...

There is no real applicable lesson in here, as the book is basically a documentary in print detailing how the quote unquote, famous, actually make their money and play the fame-game. It also talks/reveals a lot abou
...more
Serena
I imbibe gossip like a delicious, low rent wine. I check it every day, whether it's LaineyGossip's at times condescending commentary or Anne Helen Petersen's academic capsule pieces. I'm also an accountant. So the lure of a book that combines my love of gossip with my tepid everyday interaction with numbers and business was irresistible.

It's a fun, breezy, at times horrifying look at the economics behind stars anywhere from the A-list to the F-list. It covers the areas I would usually expect, s
...more
Rachel Bussel
As an avid reader of celebrity gossip magazines, websites and memoirs, I thought I knew a bit about how celebrity works. At the very least, I knew celebs often court the press and get paid for photo ops. But from reading Jo Piazza's excellent expose Celebrity, Inc., I learned so many more ways celebrities can and do earn money and position their brands in what she calls the Hollywood Industrial Complex. Tackling everything from the rise of the celebrity baby market (and its source, Shiloh Jolie- ...more
Heather V
I really do wish Goodreads gave us half-star options, as this was definitely a solid 3.5/5 and almost a 4 star book, but it got weighed down in a couple of chapters by a bit too much on the Hollywood Industrial Complex algorithm-speak for me, so I found myself skimming rather than absorbing. But the rest is certainly eye-opening, and I'd recommend it to folks who are interested in pop culture and the intricacies of their favourite famous peoples' lives.

Piazza covers everything from how reality T
...more
Starswirl the Bearded
Very interesting... and extremely over-priced at 12.35 for kindle.

This was an engaging read; full of funny commentary and interesting insights.

Though not particularly interested in celebrity culture, I stumbled across a reference to Piazza while off-handedly researching the following question: "What does Kim Kardashian actually do? And is it worth X million dollars?"

This book not only answered that question, but gave a fascinating insight into the celebrity/entertainment/advertising complex - i
...more
Grace
This review originally appeared on Feeding My Book Addiction: http://feedingmybookaddiction.blogspo...

The concept of celebrity in today's information overloaded and social media saturated culture fascinates me. I have no idea what useful skills the Kardashian clan has that allows them to command millions of dollars a year for appearances, endorsements, and their chain of reality television shows. I often wonder why I'm drawn to the tawdry tell-all magazines at the supermarket checkout line rathe
...more
Adam
As a non-consumer of most celebrity gossip-based media, the underlying subject matter of this book is outside the scope of what would normally get my attention. After reading it, however, I almost think that on some level it's intentionally directed to people like me -- people who are less interested in the celebrity stories themselves than in the strategic business interests that many of us suspect are secretly driving them.

Full of candid insights and disclosures from the players actually invol
...more
Lori Paximadis
3.5. Interesting look at the very big business of celebrity, especially from a branding standpoint. Rounding down for a few things stated as fact that struck me as pure assumption -- or at least not very deeply investigated -- i.e., I'm not sure you can lay Jersey Shore and assorted Housewives and faux backwoods duck hunters squarely at the feet of the American consumer's insatiable need and absolve the media companies of any blame at all in creating these atrocities.
Erwin
boring...

i expected to learn a lot of interesting things about the celebrity aspect of the film industry, but the amounts involved are quite small compared to other forms of investment, or even the amount celebrities earn for a staring role or their residuals.

also, for most businesses, the numbers discussed are just a small slice of their advertising budget, let alone overall marketing or sales budget.

if you aren't a TV watcher, this is not for you...
Kate
This book was better than I thought it would be. Easy read. Some interesting business stuff. The chapter on getting a branded perfume or scent was fun.
James Cowan
This is a very thorough analysis of the business of branding oneself to maximize total earnings throughout and beyond a lifetime of being a celebrity. It was very well written and I really enjoyed the charts and graphs that supported the authors facts.

A great read by a person with years of experience in the industry. Not only is it a great read for those interested in the entertainment business but for those who are interested in the consumer business industry. I work for a cpg (consumer product
...more
Sofia
One of my guilty pleasures is celebrity gossip, but paired with information about branding and economics, it becomes a decidedly less guilty pleasure. Celebrity Inc. is a timely and insightful read. That said, I am glad I read it now and not, say, a year or two from now, when some of the examples may seem a bit dated. Lots of good stuff here.
Joanna Slan
Gives you insight into today's celebrity culture, and how they use us to make money.
April
Interesting book on how celbritys make money, and not just from the movies.
Kathy
A good insight into how money is made by celebs. Very enjoyable read
Sara
Really interesting, Malcom-Gladwell-esque book. Fascinating.
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Jo Piazza is currently the Executive News Director for In Touch and Life & Style magazines.
She began her career as a columnist and staff writer at the New York Daily News. Millions of people have enjoyed her “Celebenomics” column on AOL’s PopEater site, and her work has appeared in the New York Times, the Wall Street Journal, New York magazine, Glamour magazine, the Daily Beast, and Slate. Jo
...more
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