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Logo Design Love: A Guide to Creating Iconic Brand Identities
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Logo Design Love: A Guide to Creating Iconic Brand Identities

4.11 of 5 stars 4.11  ·  rating details  ·  1,085 ratings  ·  54 reviews
There are a lot of books out there that show collections of logos. But David Airey's Logo Design Love is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, ...more
ebook, 215 pages
Published December 20th 2009 by New Riders Publishing (first published December 1st 2009)
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Dec 18, 2011 Denise rated it 4 of 5 stars  ·  review of another edition
Recommends it for: graphic designers, illustrators
This is a great book to have in your collection if you are a designer or illustrator. David gives great advice on designing logos for clients, as well as good pointers that I had not thought of before. It's a quick read but perfect to have as a reference. I highly recommend!
J. Pedro Ribeiro
If you are into branding and logos then you probably know David Airey. His knowledge in the graphic design field has generated two well known and popular blogs. In the book Logo Design Love, David covers brand indentity and logo design in an exciting and comprehensive way.

The Book

The book is divided into 3 main groups: Brand Identity, Process of Design and Tips, Advices and Resources. The text is easy to read and is beautifully illustrated. Throughout the pages we see examples and showcases of l
William Moses Jr.
I have never really understood what makes a logo good or bad. My hope was that this book would help me understand. My main take away is this: an image can mean anything, but it's how you project it and tie it into the philosophy of your business that matters. Once you've figured out what you want, there are a few guidelines that can help you get the correct representation from whatever image or symbol you choose.

A fairly easy book to read and a pretty informative one. I liked it.
As someone with no logo-making experience, I found this book to be tremendously helpful. It's succinct, with plenty of examples and clear explanations, and it also provides career advice for all designers. Glad I read it!
Brilliant logo design demonstrations and excellent outline using fundamental techniques and processes to craft great works of art. Simplicity as often the most difficult thing to accomplish learning from the masters can help you get there!
Logo Design Love is a practical example of the various quality works put out by veteran designers into this world, as well as an excellent testimonial to the design community's willingness to share creative ideas and best practices among peers. As a regular follower of David's inspirational blog entries, I would say that while I feel I've done myself a big favor professionally by taking extra effort going through the detailed thought process of fellow designers in this book, I believe the true g ...more
One thing I really liked about this book was that it is absolutely obvious that a designer wrote and created it. As a book layout design piece, it is beautiful, simple, effective, and easily understood.

As far as the content, it has a great amount of key points that any designer (beginner or guru) can apply to their daily life, as well as their business practices. If not for educational purposes and self improvement, than for at least reassurance that you're doing things the right way.

It has a gr
Matěj Málek
Rather good but not exactly great (and the quality of Czech translation isn't helping). The amount of valuable hints is certainly huge, yet I would appreciate if the book went a bit deeper and had a part about logo in context of corporate identity. Still, it's probably a must-read for beginners, I haven't read better introduction to the topic.
Useful tips on logo design. Many examples are inspiring.

Takeaway: keep it extremely simple. Pay attention to typography and shapes. Better if the logo conveys a deeper message that's consistent with the brand.
Duong Vu
The very first design book I've read. Succinct, personal, lively, suitable for readers familiar or not with design. It gives you the hang of what brand design is all about.
I wrote a review here:

He is so right about logo design contests. We tried that and it didn't work.
For beginning designers or for those who have no experience in design.
Joey Heflich
So thin on content, but there's enough logo reference to keep the eyes busy. What I would recommend to someone thinking about design school, but not to anyone actually in design school.
Iulian Corunga
It was very good book!
One of the best I've read recently.

David Airey's well structured chapters, written in an easy to understand manner, takes you through the entire design process involved in logo creation. The book showcases and explains many successful examples, offers tips for working smart and also has a Q&A section that addresses many problems faced by designers these days and how to overcome them in a practical and clever way.

The book is invaluable for any graphic designer and is a must-have.
Maybe more of a 3.5 than a 4? Good, quick read with logo fundamentals and consideration for client relationships, which is nice. I found it a little too elementary, but would have loved it right out of school.
Even though it's a fairly light book, I think I will be revisiting this one often. I've had a couple of inquiries about logos so I thought I'd at least read up on them. This is a good overview of what makes a good logo as well as an outline of the design process. Overall, I found the business tips to be most helpful as they can be extrapolated over a wider variety of freelancing. It's making me rethink the way I handle my own projects.
Kayla Marie
Besides the outlandish price, this book was a fabulous find! David Airey does a fantastic job of clearly articulating the process of creating brand identity. Everything from the design process to teaching you the best practices for working with clients. I would highly recommend this book to anyone interested in the graphic arts or brand identity business. The art of making effective logo's has never been more exposed.
Milos Radmilac
An excellent book. Gives designers a good starting point and advice. I recommend this book t everyone who is intereseted in identity design.
Great book for anyone who wants to get into branding.
Ralph Clouden
I thought the book was highly insightful for anyone interested in starting a brand. It offers up many stories that pull back the curtain on many brands and logos that may or may not be in the public eye. It's a great reference for designers and beginners alike. I'e gone back to the book on several accounts when thinking about building a brand or questions about identity.
Not just good for the slew of examples of great logo design (with proper attribution, which was fun for further research), but I really dug the creative process the author takes you through in coming up with a new logo. The business aspects of the book didn't apply to me as I'm rarely if ever just designing someone a logo, but otherwise, it was wholly enjoyable.
Hiatt Zhao
A pretty good short book about designing logos and the business of logo design. I enjoyed reading the first six chapters. I browsed the rest of the book in a few hours.
This books gives many tips and important things to keep in mind when creating any brand identity. I think the author successfully managed to combine all the major point in one place and did that in a very interesting way too. This book is a great reference, from where you can start digging deeper into the process of creating identity designs.
Tim Lapetino
This is a solid (if light) book on identity design. David hits most of the main points needed but does so in a very cursory way. I did appreciate his section on client interaction and processes, but overall I think this book is best for students and other designers looking to transition into identity design specifically.
Wessam Khalil
This book is a great deal in logo design learning process. I have learned a lot of this book. I have added a lot to my experience and knowledge, and added a lot of logo designs to my inspiration library.
At the end of the book, the author advises you what books to read next, which is something a lot of authors are missing.
An easy-to-read look at the creative process behind branding. David Airey establishes why logo design is so important for any business and how we are surrounded by brands trying to fight for our attention at any given moment. In a world where logos are everywhere, Airey shows us just how to stand out from the crowd.
Kyle McManamy
A practical and easy-to-read overview of the logo creation process. This is a great book for beginning graphic designers and those involved with branding. Professionals in the field will also find some worthwhile nuggets, but can also probably grab them off of the blog
Luis Acoltzi
Probably one of the best books I've read on logo and branding as a designer. A great guide in how to make logo creation a better process and dealing with clients, as well as noticing the importance of a good logo. MUST READ for anyone into branding or logos.
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