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2nd out of 8 books
—
17 voters
Designing for Emotion (A Book Apart, #5) (A Book Apart #5)
Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.
Paperback, 104 pages
Published
October 18th 2011
by A Book Apart
(first published January 1st 2011)
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Where the earlier A Book Apart books focused on tangible, tactical skills that could be incorporated into our design workflows, I found this one to be much more of a call to arms to re-evaluate the fundamentals of how we think about what it means to design interfaces.
The part that really gets me excited is the integration of all elements of a product together to craft an experience that delights people. Mailchimp's interface is great, but it would be nothing without the copy writing, which woul...more
The part that really gets me excited is the integration of all elements of a product together to craft an experience that delights people. Mailchimp's interface is great, but it would be nothing without the copy writing, which woul...more
C'est un livre intéressant mais qui n'est pas aussi passionnant que les autres de la série A Book Apart. J'en suis encore à me demander qu'est-ce que le "emotional design" exactement, hésitant entre un buzzword qui reprend des concepts déjà existants, ou quelque chose de vraiment novateur. Je m'attendais à obtenir ces réponses mais je vais devoir lire un peu plus sur le sujet avant d'être fixé, et c'est à ce niveau que l'auteur à peut-être échoué.
On y présente tout de même un concept intéressant...more
On y présente tout de même un concept intéressant...more
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Aarron Walter proposes a hierarchy of needs (akin to Maslow's) for web design with a base of functionality upon which can be built reliability, then usability, then pleasurability. This book is about how just achieving usability isn't enough; once we fulfill the basics, we need to make websites pleasurable for users.
The book doesn't say a lot that you wouldn't find in hundreds of other design books, but what it says, it says well--with clarity and concision. It also gives many concrete examples...more
The book doesn't say a lot that you wouldn't find in hundreds of other design books, but what it says, it says well--with clarity and concision. It also gives many concrete examples...more
Aarron Walter knows his stuff, as MailChimp users will already know. So I was excited to see what he would share on the topic of creating an emotional connection through site design. However, although the book started strongly, I felt like it could have been better.
First Walter makes his case for the ability of users to feel a connection to your site, and why that's important. He then takes us through the process of creating a design persona, and follows up with examples of sites with interestin...more
First Walter makes his case for the ability of users to feel a connection to your site, and why that's important. He then takes us through the process of creating a design persona, and follows up with examples of sites with interestin...more
I was very much looking forward to this book but I came away disappointed. I'm a big fan of what MailChimp is doing. Their marketing is excellent and the customer resources are a model for us all. I can't think of a better example of a company putting so much effort into making their customers successful. So it is not without a healthy amount of respect for the author that I offer this review.
From the start I was left with a fuzzy definition of what really constitutes emotional design in the min...more
From the start I was left with a fuzzy definition of what really constitutes emotional design in the min...more
Like others in the series from A Book Apart, Designing for Emotion is a quick read written in a concise and approachable manner. I ordered the ebook because I wanted to get an overview of how emotion is considered in web design because that's something I've been thinking about in terms of writing for the web.
It starts off with:
"Though the industrial revolution sprang from a utopian vision of human progress, humans were so often the ones left behind. Skilled craftsmen like blacksmiths, cobblers,...more
It starts off with:
"Though the industrial revolution sprang from a utopian vision of human progress, humans were so often the ones left behind. Skilled craftsmen like blacksmiths, cobblers,...more
This is just a test to see if this works well on flavors.me. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut odio nulla, commodo ac lobortis vel, molestie a nisl. Donec eleifend elit turpis, vel convallis felis. Nullam tristique ultricies diam non ullamcorper. Suspendisse dui metus, fringilla suscipit mollis vel, malesuada non sapien. Praesent commodo placerat lacus, et malesuada felis pretium at. Sed dapibus odio sed odio sollicitudin consectetur. Donec convallis, nisi ut blandit he...more
I bought this bundled with the other Book Apart book Mobile First which is the one I actually wanted to read so with that context in mind, I'll give a brief review.
It's a light read and I skimmed a lot as, ironically, considering the topic is all about engagement, I didn't really connect with a lot of it. It felt a bit like the concept of "emotional" design led the book more than the actual evidence of the content did. It began to feel like someone talking really quickly at me hoping that if the...more
It's a light read and I skimmed a lot as, ironically, considering the topic is all about engagement, I didn't really connect with a lot of it. It felt a bit like the concept of "emotional" design led the book more than the actual evidence of the content did. It began to feel like someone talking really quickly at me hoping that if the...more
Aarron Walter has added another excellent book to the A Book Apart series, which are quickly becoming must-reads for designers in the digital age.
Emotional Design was a great reminder that sometimes designing engaging content gets lost in the midst of cumbersome requirements documents, challenging client relationships, or aggressive deadlines. The book made we want to bring more surprise, delight, or whimsy into my design work, purposefully trying to make a connection with another person.
Emotional Design was a great reminder that sometimes designing engaging content gets lost in the midst of cumbersome requirements documents, challenging client relationships, or aggressive deadlines. The book made we want to bring more surprise, delight, or whimsy into my design work, purposefully trying to make a connection with another person.
Nov 28, 2011
Dan
rated it
4 of 5 stars
Recommends it for:
Web Designers
Shelves:
creative,
user-experience
Great read on how psychology, warmth, and humor can enhance your user experience design by replacing the fourth wall of the faceless/robotic UI with good ol' human interaction. From the mischievous "baby-faced bias" ape, Freddie Von Chimpenheimer, that cracks wise from atop the Mailchimp dashboard to the surprise impact of Wufoo's hand-written thank you letters to their loyal customers—Aaron Walter pin-points key concepts (priming, gamification, design personas, etc.) for applying emotion to one...more
A great book to get you started thinking about emotion in design. It walks you thought the options, and whether emotion is really right for your next website. While it doesn't give you all the answers, it gives you plenty to start thinking about the appropriate answers, because, let's face it, web design is not a one size fits all career. Each site will need it's own individual answer.
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A serious look into emotional engagement in web design. It was a very mystifying title for me. At first, I had mused on its meaning, only to be corrected by its facts.
Emotional engagement is a powerful mechanic to aid us as designers. Designing For Emotion lays the groundwork for beginning to use that aid effectively. Without doing some more research I can't say what it might be missing. What I can say is that it's a thought provoking journey into the ever expanding niches of web design.
I look f...more
Emotional engagement is a powerful mechanic to aid us as designers. Designing For Emotion lays the groundwork for beginning to use that aid effectively. Without doing some more research I can't say what it might be missing. What I can say is that it's a thought provoking journey into the ever expanding niches of web design.
I look f...more
Perfect and as quick a book as I could expect. A non-designer I am, I can see how compelling and useful these ideas are. It seems a great idea for tangible benefit, not the "nice-to-have" stereotype when it comes to online interface building. Sexy and can make you $$$.
I don't think of myself as a designer, but I build websites. This is a book worth reading for anyone that is involved in building websites. Great examples that get you thinking more about why you frequent and become loyal to particular websites.
I really enjoyed the perspectives and examples this book provided. Something that we all enjoy but perhaps many r us do not use in our web design. A fine addition to the abookapart series.
I thoroughly enjoyed this book. It's choc full of examples demonstrating effective emotional design techniques. It also makes an excellent case for factoring enjoyment into the user experience.
This was a brilliant read... Loved the common sense of it—aiming for human interaction through the websites we build, as an extension of our company's or brand's personality. Really insightful and inspiring, definitely worth reading.
Un rejunte de consejos variopintos sobre la cuestionable línea del "diseño emocional" apoyado sobre curiosos números de dudosa validez. No gustó.
Some great insights on how to make web apps engaging and fun to use. Great quick read with lots of good examples. The author is the designer of MailChimp so he knows what he's talking about.
Useful, but focused too much on corporate wackyness of Wufoo/Mailchimp ilk. Needs more case studies like Putorti on Mint.com.
This was a fun, useful and easy read. I'm going to try creating my own Design Persona right now!
Great reminder of why I got into this business in the first place.
A fun, light read. Lots of examples of recent, well-designed websites. However, I felt Walters was just scratching the surface, and I hope to see more of this vein from him in the future.
Interesting read..
Breathes new life into old techniques.
Chapter 3 is the strongest with the idea to create a "Design Persona" for your product. How should your product behave?
Most of the rest is about why emotional design is important and a bit of psychology. If you are interested in more psychological background of design, I suggest "Seductive Interaction Design".
It would have been nice to have more methods how you can come up with an emotional design in the book.
Most of the rest is about why emotional design is important and a bit of psychology. If you are interested in more psychological background of design, I suggest "Seductive Interaction Design".
It would have been nice to have more methods how you can come up with an emotional design in the book.
Some interesting information about giving your websites/apps personality, and how it can help users relate/have a positive User Experience because of it.
Like this book!
this was a great, short design book. Like most of A Book Apart's publishings, there was no time wasted on "history" or a bunch of stuff you already know. good points, good concrete techniques. yay.
Kniha je fakt poutavá, jsem zvědavý, jak to bude pokračovat dál. Není to sice žádný román, ale kniha o designu, ale i tak je to napínavé čtení :)
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