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1st out of 16 books
—
1 voter
Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web
by
Paul Adams (Goodreads Author)
The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've bee...more
Paperback, 159 pages
Published
November 21st 2011
by New Riders Publishing
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Paul Adams’ Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web (New Riders; 2011) is a primer on social behavior as it applies to the future of business. Adams summarizes the latest research on topics like influence, networking, and decision making, and then breaks down this information into ten easily digestible chapters. The premise of this book is that since the web is shifting from content to people, in order to be successful on the web, businesses need to unders...more
Paul Adams worked at Google during the formative days of Google+. He recognized that everyone involved with social media is trying to figure out how it works and why we're drawn to it. He put together a fairly massive slide stack in 2009-2010 or so that provided his insights to that point.it lead to a book. It also led to him being recruited by Facebook. When he decided to leave Google for Facebook, his earlier book had not even published. Google went to court to stop publication, citing trade s...more
Paul Adams' 'Grouped' is more of a summary or starting point to marketing in an online world. He himself admits this in the introduction, suggesting further reading for specific points and chapters. His book builds a good foundation for you to build on, diving into each topic more.
The four main points that I took away are:
1) The idea that there are go-to-influencers who can create an adoption wave is not a solution for the vast majority of products and services. I liked Gladwell's 'Tipping Point...more
The four main points that I took away are:
1) The idea that there are go-to-influencers who can create an adoption wave is not a solution for the vast majority of products and services. I liked Gladwell's 'Tipping Point...more
الكتاب صراحة اروع ما قرأت فيما يمكن ان أسميه "سوسيولوجيا الشبكات الاجتماعية" او ديناميكية الجماعات داخل الشبكات الاجتماعية، أو اي اسم اخر (العنوان معبر عنه). حيث يتحدث الكتاب عن التأثير داخل الشبكات الاجتماعية وكيف ان فكرة وجود "المؤثرين" قديمة وغير صحيحة بل كل فرد في الشبكات الاجتماعية هو مؤثر وأفكار اخرى مثل تحليل سلوك الافراد داخل مجموعات وكيف انه يتأثر بالمجموعة وأيضا فصل عن كيف تتأثر عقولنا وقراراتنا بسلوكنا في الشبكات الاجتماعية وهكذا، تجدون المزيد من الأفكار والملخصات في المراجعات أدناه م...more
Paul Adams is an insightful guy. I was wowed by his early thoughts on online social networks from back when he was trying to plug his ideas at Google. http://www.slideshare.net/padday/the-...
So I've been waiting to read (and just finished) "Grouped", and here's a brain dump.
It is a fast read, and feels a lot like an "Elements of Style" for online social marketing. There isn't much discourse on theory, rather a list of expanded bullet points on what goes on in online networks, with a focus on mar...more
So I've been waiting to read (and just finished) "Grouped", and here's a brain dump.
It is a fast read, and feels a lot like an "Elements of Style" for online social marketing. There isn't much discourse on theory, rather a list of expanded bullet points on what goes on in online networks, with a focus on mar...more
Wow, what a great book. In a nutshell; market using the social web, and your message will be heard by millions, by their most trusted sources, their friends. This book cherry picks some of the most interesting and applicable findings from the social sciences i.e. cognitive and social psychology and behavioral economics, and deftly applies them to marketing and public relations in the age of social media. The book is very readable, succinct, its sources are very well cited and each chapter is bul...more
Dec 19, 2011
Ellen Chisa
rated it
5 of 5 stars
·
review of another edition
Shelves:
2011,
nonfiction
If you're working on products, and you think you want to do anything social (you do) please read Grouped. One of my big pet peeves recently has been the overwhelming feeling that to make something "social" you just post to Twitter or Facebook. That isn't what social is. Grouped does a great job of explaining how you can use peoples' connections to actually create value, and deals with the topic at a much deeper level. I'm not going to try to summarize everything here, because the book is already...more
i encourage anyone getting started in (on-line) social networks to begin with this book. it's a neat, well-written and easy-to-read survey of the state-of-the art in the field, authored by a person who's apparently very familiar with the area. read it!
having said that, i also encourage anyone wanting to dig a little deeper to actually check out the sources used in the book; i guess there's more than one controversy lurking in what is here presented as facts. for instance, the notion of one being...more
having said that, i also encourage anyone wanting to dig a little deeper to actually check out the sources used in the book; i guess there's more than one controversy lurking in what is here presented as facts. for instance, the notion of one being...more
How we use the internet to research, communicate and connect is undergoing a fundamental change. The fact that Google is now a verb and is part of our new vocabulary is a strong indicator of this change. It is moving away from its current structure of documents and pages linked together and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple... Peop...more
Practical, concise and full of insight, Grouped draws on findings from Facebook and some very credible research sources. Case studies in the book are biased towards campaigns (and erm... Facebook), but the principles are highly relevant to many services, websites or applications.
If you work in marketing, development or design then some of the themes will be very familiar, but what makes this book so useful is that it explains the human psychology that underpins those themes in a very memorable...more
If you work in marketing, development or design then some of the themes will be very familiar, but what makes this book so useful is that it explains the human psychology that underpins those themes in a very memorable...more
Paul Adams dissects social media statistics, arguing against elite "influencers" as a means to change.
He sprinkles the book with quick tips and chapter summaries, making the paperback useful as a reference for later review.
He also digests practical advice garnered from brain research that takes the guess work out of a lot of marketing decisions. In all, Grouped is a great encapsulaed look at strategies that would ordinarily require a reading of 10 to 20 other books.
He sprinkles the book with quick tips and chapter summaries, making the paperback useful as a reference for later review.
He also digests practical advice garnered from brain research that takes the guess work out of a lot of marketing decisions. In all, Grouped is a great encapsulaed look at strategies that would ordinarily require a reading of 10 to 20 other books.
Best social media book I have read in a long time. It's actually based on actual research, and references studies and ideas prior to the advent of social media as we know it today as well as current research.
At the end of each chapter it references material and sources that you can research further for more detail on the chapter.
Brings me back to my Sociology and Social Psychology days in College prior to the internet as we know it today.
At the end of each chapter it references material and sources that you can research further for more detail on the chapter.
Brings me back to my Sociology and Social Psychology days in College prior to the internet as we know it today.
This book challenges current marketing strategies and gives insight to new models like passive sharing. The social web is not a fad and Paul clearly lays out what will probably happen in the next five years, the companies who adapt and those who don't. The consumer is not looking towards businesses for information, they are trusting their friends advice and recommendations on products and services. Paul talks about how to get in the middle of those conversations and become a trustable and valuab...more
A great read for anyone who is (or will be) attempting to market a product to the masses. This book teaches you why traditional interruptive marketing is inferior to targeting small groups of friends. A lot of the book is just summarized topics from research papers, which serves as a high-level overview that is easy to read. It is a pretty short book that goes out of its way to repeat and summarize topics, so don't expect in-depth analysis or details on the backing research papers.
Mar 08, 2012
Fayadh Alhaj
is currently reading it
really interesting book by the guy who come up with the idea of google circles, he moved to Facebook building Facebook lists after his fight with google due to a leaked presentation in 2010.
he goes deep into the human relationships and social life and how our online life is emerging with the offline lives. very good advices and researches for marketers.
he goes deep into the human relationships and social life and how our online life is emerging with the offline lives. very good advices and researches for marketers.
"Rehashes some of the work of Lehrer and others....I'm having a hard time of the format publishers use nowadays which really water down the content and are basically supervisory pieces working off other material with too much summary info. " (
A masterpiece. If you work in field of social media, this is definitely a must-read book. It includes lots of real-world examples on how social media actually works and includes tons of references of scientific researches.
Any aspiring marketer needs to read this book if they want to understand what the business is going to look like in the next few decades. If more marketers read this book, more of us would be buying their stuff.
Adams comes with great pedigree--but his style is a bit boring. He takes on Gladwell--undoubtedly rightly so, but he does with without any particular flair. Insights and his background make it worth the read.
A more pragmatic view on human social networking, swimming a bit against the grain of established thought in this domain. But with the author working for Facebook and building his cases on behavioral research of 700 FB users, who is to argue with the facts?
Very interesting and thoughtful book designed to help you think about groups and influence which gives a lot of links to further reading to help broaden your knowledge
Great overview of trends in the social web, written clearly and concisely. Going to be a useful desk reference, after I've shared it with the office.
I'm about half way through this book. I'm not sure if I will finish it. Much of the material is starting to be a bit repetitive. I may "speed read" to finish. Some interesting insights, but nothing wildly illuminating.
Repetitive. Felt like an article inflated to fill a short book. Concepts were straightforward and didn't need reiteration.
En 2012, pour faire du bon Web, il faut comprendre comment fonctionnent les relations humaines en ligne et aussi dans la vraie vie. C'est ce que Paul Adams croit et il est assez convaincant dans son exposé des faits (il cite méticuleusement les sources des centaines d'ouvrages qu'il a consulté) pour me convaincre aussi.
This book was fascinating. I can't wait to talk about it with other people and start applying the ideas.
This book gave me a new way of thinking social network relationship friends around me.
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Todo muy esquemático, sencillo y muy clarito acerca de cómo funcionamos las personas y cómo nos comunicamos: el misterio de todos los tiempos.
Great, short read on how businesses need to focus on small groups of friends rather than focusing on"influentials" for marketing and advertising activities
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