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Global Strategy

3.68  ·  Rating Details  ·  22 Ratings  ·  1 Review
International business involves at least two sides, foreign multi-national enterprises (MNEs) and local firms. Global strategy used to be the domain of large MNEs built up in developed countries, now there exists numerous smaller, international firms originating in emerging economies. Some of these companies can best be thought of as "born global" firms. The recent rise of ...more
Published January 6th 2005 by Thomson South-Western (first published January 1st 2005)
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