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Africa Rising: How 900 Million African Consumers Offer More Than You Think
This is the eBook version of the printed book.
Profit from the World's Largest Untapped Market: Africa's MORE THAN 900 MILLION Consumers
With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In "Africa Rising," renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massi...more
Profit from the World's Largest Untapped Market: Africa's MORE THAN 900 MILLION Consumers
With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In "Africa Rising," renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massi...more
ebook, 288 pages
Published
July 28th 2008
by Pearson Prentice Hall
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Surprising case studies from Africa
“We know everything about how Africans die, but we know little about how Africans live,” said Swedish author and self-proclaimed African-at-heart, Henning Mankell. This is a book about Africa, but its protagonists are not disease-ridden men and women, starving children or raging warlords. Vijay Mahajan paints a picture of a continent overflowing with entrepreneurial spirit and economic opportunity. He excitedly strings together story after story of entrepreneu...more
“We know everything about how Africans die, but we know little about how Africans live,” said Swedish author and self-proclaimed African-at-heart, Henning Mankell. This is a book about Africa, but its protagonists are not disease-ridden men and women, starving children or raging warlords. Vijay Mahajan paints a picture of a continent overflowing with entrepreneurial spirit and economic opportunity. He excitedly strings together story after story of entrepreneu...more
it took me quite a while to read this, but it was worth the time i spent. most people think of africa (outside of maybe south africa) as a desolate, extremely poor, war-ridden dustbowl filled with disease-stricken starving people. to a lesser extenet, that was true, and still is in some parts, but africa as an economy is growing, and to my amazement, some countries in africa have a greater GNP than india or china! my only complaint is that on kindle, the graphs are so small and hard to read that...more
Good overview of economic opportunities existing in Africa. The emphasis on the opportunities that Africans are themselves taking advantage of was a welcome change from what one often reads about what the outside world can do for Africa. Examples are provided from most regions if not countries on the continent. The author writes from his own experience and what appears to be a good amount of research. The general reader can become informed about the many economic activities occurring on the cont...more
Africa is richer than I imagined. We can stop the development aid, promoting trade is much more effective!
Very Insightful.
This is not, I repeat not, a "general interest" book on Africa - more like a (supplementary) text for a business/marketing course.
Feb 25, 2013
Willamsport Area High School Library
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