Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation
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Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation

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Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, mar...more
ebook, 208 pages
Published September 19th 2011 by Jossey-Bass (first published January 1st 2011)
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