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Some Wore Bobby Sox: The Emergence of Teenage Girls' Culture, 1920-1945
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Some Wore Bobby Sox: The Emergence of Teenage Girls' Culture, 1920-1945

3.45  ·  Rating Details ·  31 Ratings  ·  5 Reviews
Images of teenage girls in poodle skirts dominated American popular culture on the 1950's. But as Kelly Schrum shows, teenage girls were swooning over pop idols and using their allowances to buy the latest fashions well beforehand. After World War I, a teenage identity arose in the US, as well as a consumer culture geared toward it. From fashion and beauty to music and mov ...more
Hardcover, 224 pages
Published June 26th 2004 by Palgrave Macmillan
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Nitrorockets
Jan 11, 2008 Nitrorockets rated it liked it  ·  review of another edition
Recommends it for: pop culture junkies
Society has been set on images of teenage girls in poodle skirts during the 1950's as being the beginning of teenage girl-dom. Author Kelly Schrum focuses on the economic power of teenage American girls beginning after WW I. Through her research she discovered that teenage girls have been swooning over movie stars and using their allowances to buy the latest make-up and fashions for years.

It wasn't until after WW I that a teenage identity arose in America and that's when the consumer culture bec
...more
Shelley
Jan 31, 2009 Shelley rated it really liked it
Shelves: history
This was utterly fascinating. Turns out we really have our grandmothers and great-grandmothers to blame for the current teen/tween market going on. They were 12-17 in the 20s and 30s, paying attention to the women's ads and making themselves into the best little untapped consumer market ever. They pushed for the marketing.

Best parts were the teen diary entries - Beth Twiggar was my favorite. Also cool were the results from the 1920s and 30s teen market group. The teens would participate for yea
...more
Donnell
Oct 26, 2015 Donnell rated it it was ok

A bit too academic for me, so--I must confess--I did not read every word.

My favorite is the chapter on the movies called "A Guiding Factor in My Life." Another remind that those silent films we tend to disparage today were--in their day--life changing. With the entrance of the movies, parental influence on their children's lives (especially their teenage daughters) got its first, major, competition.
Julianna
Jun 10, 2016 Julianna rated it really liked it
Shelves: sociological
Great to-the-point history of American girls of these decades. It transported me to another world and was very matter of fact. I highly recommend it.
AnnaliseFromLOL
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Sep 05, 2015
Jen
a topic that completely fascinated me, however written a bit textbook-y and dry.
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