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The Best of Guerrilla Marketing: Guerrilla Marketing Remix

3.72 of 5 stars 3.72  ·  rating details  ·  61 ratings  ·  6 reviews
Cash in with Guerrilla Marketing's Greatest Hits
Updated adapted remastered...The Father of Guerrilla Marketing Jay Conrad Levinson and co-author Jeannie Levinson present you with the only book to deliver The Best of Guerrilla Marketing--a combination of the latest secrets strategies tactics and tools from more than 35 top selling Guerrilla Marketing books.
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ebook, 475 pages
Published October 1st 2011 by Entrepreneur Press (first published January 1st 2005)
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Alain Burrese
“Guerrilla Marketing Remix: The Best Of Guerrilla Marketing” by Jay Conrad Levinson and Jeannie Levinson contains a little about a lot. What I mean by that is there are 47 chapters that address different marketing topics. The chapters don't go deep into the topics, but rather give you highlights. After all, this is a “best of” book that is drawing from numerous volumes.

The first 15 chapters make up part one, which provides insight into Guerrilla Marketing. If you are new to Guerrilla Marketing
Elizabeth Olson
A couple of decades after the Guerilla Marketing concept was introduced, the ideas no longer seem so groundbreaking, but are still doggone useful.
Excepted to see some practical solutions but this book is full of definitions.
Feb 11, 2012 Jennifer marked it as tried-but-didn-t-finish  ·  review of another edition
This actually seems like an excellent book for someone like me who knows nothing about marketing. Plus, the sidebar stories were pretty funny.

However, it's huge, and it became a bit repetitive.

I'll probably come back to it in the future, but for now I just became too bored.
Mary Louise
Don't let the title fool you, this book recommended by Seth Godin, is all about improving service, making better products and reclaiming business integrity.
Lori Grant
A should-read book on marketing for the knowledge worker, manager, executive, or entrepreneur.
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