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The Social Media Strategist: Build a Successful Program from the Inside Out
Build a powerful social media strategy to increase buzz--and the bottom line
"Whether you're Fortune 500 or a small business owner, if you're looking for success in this field, you owe it to yourself to read this book."
--George G. Smith Jr., Social Strategist, PepsiCo
"After working with hundreds of organizations in their efforts to adopt social technologies, I can safely sa...more
"Whether you're Fortune 500 or a small business owner, if you're looking for success in this field, you owe it to yourself to read this book."
--George G. Smith Jr., Social Strategist, PepsiCo
"After working with hundreds of organizations in their efforts to adopt social technologies, I can safely sa...more
Hardcover, 276 pages
Published
December 20th 2011
by McGraw-Hill Companies, The
(first published October 14th 2011)
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"Page turner." Not words you usually expect to associate with a social media book.
For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger's book The Social Media Strategist: Build a Successful Program from the Inside Out.
In case you aren't familiar with Barger, he's headed-up social media at two of the world's largest companies - IBM and GM. While at the latter, he led their social media communications around...more
For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger's book The Social Media Strategist: Build a Successful Program from the Inside Out.
In case you aren't familiar with Barger, he's headed-up social media at two of the world's largest companies - IBM and GM. While at the latter, he led their social media communications around...more
Useful. The chapters on training and on policy and on handling issues were among the best.
The contents are largely based on the author's experience running the social media program for GM. That's great for comms and marketing but less useful for other use cases. Also, while there is a chapter on ROI, there isn't much evidence of hard numbers at GM. (These are tough to get, but throughout the book the commercial benefit is largely anecdotal.)
In general, though, there is a paucity of good field ex...more
The contents are largely based on the author's experience running the social media program for GM. That's great for comms and marketing but less useful for other use cases. Also, while there is a chapter on ROI, there isn't much evidence of hard numbers at GM. (These are tough to get, but throughout the book the commercial benefit is largely anecdotal.)
In general, though, there is a paucity of good field ex...more
Best book on social media that I've read. No obnoxious fluff or pretense. Christopher Barger knows his stuff and has the credentials to back it up, and it's obvious. Written for someone doing social media for a large company.
Thoroughly enjoyable. Sound advice from a guy who has been at the social media front lines and back rooms at big companies.
Surprisingly readable and useful book about how to run a social media program. Several useful examples plus plenty of good tips in a well structured sequence. Although there is a fair amount of repetition, along the lines of not forgetting to listen, be responsive, be transparent, and not treating social media as a marketing 'push' campaign, the stories and fluid wiring keep it engaging. A good primer on the subject.
Good, sane advice and stories.
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